Latest News

Back to Latest News back


Hollywood magic and aerobics heritage underpin Fitness First relaunch

Hollywood magic and aerobics heritage underpin Fitness First relaunch
January 23, 2014

The relaunch of Fitness First Australia's brand this week was led by two-time Academy Award winner and 80s aerobics guru Jane Fonda.

Fonda, whose exercise videos transformed fitness in the 1980s, brought her Hollywood glamour to Fitness Firsts own transformation at the chain's relaunch event in the Sydney Market Street Fitness First club this week.

Under the banner 'Changing for the Best', Fitness First Australia unveiled a transformation of its fitness philosophy, customer service, and clubs, to deliver a better fitness experience for its members as part of a three-year global strategy to upgrade its clubs and customer service.

Explaining Fonda's high profile role at the relaunch Fitness First Australia Managing Director Pete Manuel stated "she's our ambassador for our 'change for the best' campaign but she's obviously an industry icon, someone who has been a legend in fitness for many years and has inspired many people.

"The opportunity to work with Jane was a natural fit for us and a great honour."

Fonda attended the Fitness First brand launch to unveil its new look and product offerings at the revamped Market Street Fitness First in Sydney, marking some of the biggest changes for the company globally in its 22 years of operation.

Manuel added "we need to redefine ourselves and lead the way once more as the fitness leader. But this doesn't mean simply putting a different logo above our door and carrying on as before. It means asking some fundamental questions of ourselves and our members and be willing to bring radical new changes to the fitness industry."

Explaining her perspective, Jane Fonda stated "fitness is not just about sweating it out in the gym. It builds confidence that helps you go further in life. I redefined myself from being an actress to a fitness professional when I introduced the Jane Fonda Workout. Fitness has made a significant impact on my life and I want to take opportunities like this to encourage others to not just get into fitness, but get fitness into their lives."

The rebrand event also included Fitness First staff display the heritage of fitness, from weight lifting gyms on the 70s, aerobics in the 80s and through to the present day.

The rebrand follows significant changes in the business over the last 18 months with another $30 million planned for use by the Australian business in 2014 to consolidate its gym offerings, reconnect with its members and introduce new member experiences and facilities.

For more information go to


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport


WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks


Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness



Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing


Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues



Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more




iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design


Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business