Latest News

Back to Latest News back

 

Hisense raised its brand awareness through partnering with UEFA Women’s EURO 2022

Hisense raised its brand awareness through partnering with UEFA Women’s EURO 2022
August 4, 2022

As a global partner of the recently held UEFA Women's Euro 2022 and through years of sports marketing and technological innovation, Hisense has significantly increased its brand awareness and product sales, successfully laying a solid groundwork for their global expansion and reputation.

Hisense Group is a Chinese multinational white goods and electronics manufacturer headquartered in Qingdao, Shandong Province, China.

To increase awareness and promote women's football, Hisense enhanced consumer excitement and interest in women's football through various marketing campaigns.

One of the campaigns featured quizzes, daily highlights, and competitions on social media, also encouraged fans to upload videos of their football talents for a chance to win a Hisense 4K U7 TV, and some lucky fans won tickets to the tournament final at Wembley. The campaign reached over 6 million people, with more than 400,000 engagements and over 1 million video views.

To support women's football at grassroots level, Hisense offered cashback donations through #RememberTheName campaign. Consumers who purchased during the campaign could donate their cashback to Women in Sport, and Hisense matched their donations.

Leveraging the tournament's recognition and marketing strategies, Hisense successfully showcased its technology and strengths to worldwide consumers and established deeper partnerships with business partners.

Hisense has advised that since they started its sports marketing efforts “it has received much praise and support worldwide” with European consumers' demand for Hisense's different products having greatly increased.

Along with the consolidation of brand strength and global market expansion, sports marketing is an essential strategy for Hisense to achieve remarkable business growth globally. Through comprehensive capabilities, innovative products, and branding strategies, Hisense advises it is now maintaining a competitive advantage within the global market.               

Related Articles

21st August 2018 - New name for Melbourne’s Hisense Arena

15th January 2018 - Electronics giant’s branding continues at Hisense Arena six months after naming rights deal ends

9th January 2018 - Melbourne and Olympic Park Trust emphasises Hisense Arena safety despite combustible cladding

7th December 2017 - Hisense Arena to host Australian Open and National Basketball League competition on the same day

10th March 2016 - Collingwood’s McGuire leads push to demolish Melbourne’s Etihad Stadium and Hisense Arena for new AFL venue

3rd December 2015 - Hisense Arena to stage showpiece netball tournament under three-year contract

25th August 2014 - Hisense serves up new three-year Arena deal

14th July 2008 - Now Vodafone changes to the Hisense Arena


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

BH Fitness

BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 

VITEC

Stadiums and venues around the world recognise that success hinges on more than just what happens on the pitch. More than ever, fan engagement within each facility is a critical part of the overall…

read more

Entertainment / Sport / Technology / Venues

 
 

Fluidra Commercial

  Fluidra Commercial Australia develops innovative, highly technical and sustainable solutions designed to create unique aquatic facilities for the 'Commercial Pool' category. Public…

read more

Aquatics / Environment / Sport / Technology / Waterparks

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business