Healthway sponsorship backs Western Australian basketball

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Healthway sponsorship backs Western Australian basketball

October 3, 2019

Western Australian heath promotion agency Healthway has announced a two-year, $710,000 partnership with Basketball WA to promote the Smarter than Smoking message.

Aiming to deliver a community program to encourage healthy habits among young basketballers, the state-wide program will be rolled out across 11 metropolitan and 57 regional basketball associations in Western Australia, promoting the Smarter than Smoking message and providing healthy lifestyle education programs and player resources.

The partnership will help to create a healthier sporting environment by providing healthier food and drink choices across club and association venues, and ensuring a smoke-free environment for around 96,000 players and spectators.

The Basketball Fuelling Champions message will focus on educating basketballers about good nutrition, being well hydrated with water, warming up properly and not smoking, to allow them to be the best basketballer they can be.

These health messages will be delivered through the Basketball WA State Championships, Regional Development/Schools network, School Slam Series, Aboriginal Basketball Program and the Healthier Basketballer Program.

Smarter than Smoking is a State‐wide, youth smoking prevention project aimed at reducing smoking among young people in Western Australia.

Announcing the partnership, Western Australian Health Minister, Roger Cook stated “grassroots sporting and community organisations play an important role in engaging people in regular physical activity, which contributes to a healthy and active WA

"This Basketball WA partnership means Healthway can connect people involved with these groups with health information and education messages in a targeted way."

Healthway is also known as The West Australian Health Promotion Foundation.

7th September 2019 - Western Australian Government appoints new Lotterywest and Healthway Chief Executive

18th July 2019 - Basketball Australia unveils new visual identity

23rd January 2019 - Funding helps to promote sport participation in Western Australia

17th December 2018 - Southern Perth sporting facility benefits from $10 million upgrade

10th July 2016 - Healthway’s governance model changed after ticket scandal

6th May 2016 - Basketball Without Borders to stage first Australian event

13th May 2015 - WA Basketball Centre renamed Bendat Basketball Centre

21st March 2015 - Western Australian Government questions Healthway sponsorships

20th February 2015 - Western Australia’s Healthway board and staff in corporate ticketing rort

30th September 2014 - VenuesWest and Basketball WA to co-manage premier facility

19th August 2011 - Perth Arena to revive basketball in Western Australia

23rd December 2009 - VenuesWest to open new WA Basketball Centre

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