Health insurer HBF secures naming rights for Perth’s NIB Stadium
Health insurance company HBF has agreed to acquire the naming rights for Perth’s nib Stadium, adding to its stable of Western Australian venues.
The stadium, which has been sponsored by fellow health insurance company nib since 2010, will be rebranded as HBF Park on 1st January.
The 20,000 capacity venue serves as the home of A-League football club Perth Glory and rugby’s Western Force and has regularly hosted high-profile music events, with Paul McCartney and the Foo Fighters having recently performed there in recent years.
Nib Stadium underwent extensive redevelopment work in 2013, with new eastern and southern grandstands built and electronic scoreboards installed. More than 1.1 million people have attended events at the stadium since the redevelopment, with a record entertainment crowd of 32,000 turning out to see Ed Sheeran in 2015.
VenuesWest, the stadium’s owner and operator, said revenue generated by the HBF deal would be used to support high-performance sport, community clubs and enhance the Western Australian Government’s facilities.
Commenting on the deal, Western Australian Sport and Recreation Minister, Mick Murray stated “I would like to thank HBF for their ongoing support and commitment towards sport and health in Western Australia.
“This agreement will help the State Government support high performance sport, grassroots clubs, and enhance our facilities for the thousands of Western Australians who attend venues each year.
“HBF is a WA-owned company and I welcome their support of State Government venues, for the benefit of community clubs and local sporting organisations.”
6th February 2013 - Final whistle nears for revamp of nib Stadium
3rd April 2014 - Allia ends nib Stadium management deal
10th March 2015 - Foo Fighters breaks nib Stadium attendance figures
16th October 2017 - Naming rights available for Perth’s nib Stadium
30th October 2013 - nib Stadium redevelopment complete
15th June 2010 - NIB take Perth Oval naming rights from ME Bank
30th November 2014 - nib to back Perth venues for another three years
15th November 2012 - Southern Stand opens at Perth’s nib Stadium
21st August 2015 - Three more years of Glory at nib Stadium
23rd September 2014 - VenuesWest takes on nib Stadium operations
5th May 2014 - Perth venues renamed under HBF sponsor agreement
23rd July 2014 - VenuesWest facilities celebrate HBF naming rights deal
6th November 2014 - HBF Arena usage grows by 50%
4th July 2015 - HBF Stadium to get a new look
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…read more
Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…read more
Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…read more
Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!