Latest News

Back to Latest News back

 

Hard Candy Fitness’ global expansion continues with Sydney club opening

Hard Candy Fitness’ global expansion continues with Sydney club opening
September 4, 2012

Hard Candy Fitness®, the global luxury fitness brand founded by Madonna in partnership with New Evolution Ventures (NeV), has opened its latest club in Sydney.

Transforming the former V Club in the heart of Sydney CBD, the premium 2,800 metre2 location spans four distinctly designed floors, showcasing the distinctive Hard Candy Fitness brand.

Hard Candy Fitness Sydney Chief Executive Selena Short explains "Hard Candy Fitness will bring to Australia a whole new gym experience offering a beautifully designed club with a huge range of innovative and entertaining workouts unlike any other gym."

The Hard Candy Fitness brand centres on unique group fitness programming and the Sydney club is a true testament to that emphasis. The space has seven group fitness studios including Dance, Pilates, Hot Yoga, Barre, Pole Dance and Cycling.

Classes on offer will include the brand's proprietary 'Addicted to Sweat' classes, inspired by Madonna's own workout routine. Members will have the option to choose from over 30 different styles of workouts and over 150 classes taught by expertly trained instructors each week.

For more thrills the club includes an extraordinary rooftop outdoor training space with a climbing cage and space for 'Warrior' and 'Bootcamp' training methods. Functional training highlights include Olympic training platforms, aboxing ring, gymnastic equipment, and TRX® trainers. Indulgent locker rooms complete with saunas, a rehab space for body care, and a 'swankmember' lounge for socialising complete this full-scale facility.

Hard Candy Fitness Sydney is the brand's fourth global location (other clubs are in Moscow, Santiago, Chile and Mexico City) with upcoming openings to be announced at further locations in destination cities around the world.

Madonna created the brand in 2010 in association with leading fitness club developer and operator NeV.

Based in Northern California, NeV is a private equity firm focused on the acquisition, development and operations management of fitness, media and sports interests.

For more information about Hard Candy Fitness Sydney call 02 8088 8888, www.hardcandy.com.au


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security

 
 

Intelligenz

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business