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Hard Candy Fitness’ global expansion continues with Sydney club opening

Hard Candy Fitness’ global expansion continues with Sydney club opening
September 4, 2012

Hard Candy Fitness®, the global luxury fitness brand founded by Madonna in partnership with New Evolution Ventures (NeV), has opened its latest club in Sydney.

Transforming the former V Club in the heart of Sydney CBD, the premium 2,800 metre2 location spans four distinctly designed floors, showcasing the distinctive Hard Candy Fitness brand.

Hard Candy Fitness Sydney Chief Executive Selena Short explains "Hard Candy Fitness will bring to Australia a whole new gym experience offering a beautifully designed club with a huge range of innovative and entertaining workouts unlike any other gym."

The Hard Candy Fitness brand centres on unique group fitness programming and the Sydney club is a true testament to that emphasis. The space has seven group fitness studios including Dance, Pilates, Hot Yoga, Barre, Pole Dance and Cycling.

Classes on offer will include the brand's proprietary 'Addicted to Sweat' classes, inspired by Madonna's own workout routine. Members will have the option to choose from over 30 different styles of workouts and over 150 classes taught by expertly trained instructors each week.

For more thrills the club includes an extraordinary rooftop outdoor training space with a climbing cage and space for 'Warrior' and 'Bootcamp' training methods. Functional training highlights include Olympic training platforms, aboxing ring, gymnastic equipment, and TRX® trainers. Indulgent locker rooms complete with saunas, a rehab space for body care, and a 'swankmember' lounge for socialising complete this full-scale facility.

Hard Candy Fitness Sydney is the brand's fourth global location (other clubs are in Moscow, Santiago, Chile and Mexico City) with upcoming openings to be announced at further locations in destination cities around the world.

Madonna created the brand in 2010 in association with leading fitness club developer and operator NeV.

Based in Northern California, NeV is a private equity firm focused on the acquisition, development and operations management of fitness, media and sports interests.

For more information about Hard Candy Fitness Sydney call 02 8088 8888,

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