Latest News

Back to Latest News back


GymSales acquired by ABC Financial

GymSales acquired by ABC Financial
July 23, 2020

ABC Financial, a provider of technology and related services for the fitness industry based in the US state of Arkansas, has announced its acquisition of GymSales, a leading international provider of fitness sales management tools which has a strong presence in Australia, Canada and the United Kingdom.

According to ABC Financial, the introduction of “GymSales powered by ABC” amplifies the company’s strategy to be the leader in holistic club management. GymSales provides intuitive tools that help capture, nurture and convert prospective fitness club members, as well as identify and manage upsell opportunities. Automated and trigger-based communications along with real-time insights improves overall sales performance.

ABC Financial Chief Executive, Bill Davis advises “as competitive as the fitness market is, the combination of our experience with the member acquisition and upgrade capabilities developed by GymSales will provide sales staff with the tools needed to streamline and accelerate their sales success.

“The fitness industry has enjoyed several years of strong growth and we look forward to accelerating future club growth with our expanded capabilities.”

The acquisition underscores ABC Financial’s continued commitment to the fitness market and promoting healthier lives by helping clubs put their members first. 

Davis adds “this is the one of several steps we are taking to execute our strategy to remain the premier provider of solutions for fitness club operators.”

Alexander enthuses “We are excited to be part the ABC family. GymSales is known as the leader in this space. With the commitment from ABC to invest in and support GymSales, our clients will continue to enjoy enhancements and expanded capabilities. The integrated solution will provide everything fitness clubs need to create the best member and employee experience when prospects join a club or members sign-up for additional services.”

ABC clients can purchase GymSales powered by ABC as an add-on module to extend their existing capabilities with DataTrak. GymSales will continue to be available globally with integrations to other club management systems.

GymSales’ comprehensive module eliminates the need for multiple applications to complete the member acquisition process, performing tasks that previously required myriad programs and duplicate data entry. Its smart social media integration personalizes member communication and the efficiency and effectiveness of lead/sales management through its strong suite of analytics.

The acquisition will see GymSales founder Tristan Alexander join ABC Financial as a Vice President of Product Management.

For more information on ABC Financial go to

Click here to contact GymSales via their entry in the Australasian Leisure Management Supplier Directory. 

Image courtesy og GymSales

Related Articles

3rd July 2020 - GymSales Software announces partnership with Evolution Wellness Group

7th April 2020 - Two-thirds of the world’s fitness clubs are currently closed

4th November 2019 - New Platform gym opening coincides with third Dubai Fitness Challenge

24th December 2018 - Mindbody accepts US$1.9 billion private equity firm buyout

30th April 2018 - The Fitness Business Podcast and GymSales partner to drive improved sales processes

26th April 2017 - Fitness First Australia to introduce GymSales Prospect Manager

15th April 2015 - GymSales CRM software backs growing fitness clubs

15th January 2010 - Les Mills Releases ‘Future of Fitness’ Research

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport



Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology


TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues


Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology



ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation


The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play



Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business