Latest News

Back to Latest News back

 

Gym membership is a casual affair

Gym membership is a casual affair
May 18, 2009

Fitness Australia has released research showing that consumers have nothing to fear from the fitness industry and long-term membership contracts.

According to the industry peak body's 2008 Fitness Industry Profile, 73% of fitness businesses offer affordable casual visit passes and 53% offer multi-visit passes - meaning consumers can exercise freely before entering into membership contracts.

As Fitness Australia General Manager = Operations Robert Barnes explains "a variety of membership types are used across the industry with something that suits the majority of consumers despite media criticism over just one offering being membership contracts paid for by direct debit.

"If you (consumers) are thinking about starting exercising for the first time why not pay casual visits to a few different fitness businesses first before starting to talk membership contracts with the one you choose."

Fitness Australia's research shows that the majority of the industry also offers terms from as little as one month to the maximum allowable 12 months. Three in ten businesses will negotiate flexible terms to suit the individual.

Barnes adds "this is a far cry from the mediaâs criticism of the industry which takes aim at gym membership when in fact it is more likely to be an issue of the consumer having chosen to pay for their membership by direct debit like they do for their Pay TV, mobile phone and magazine subscriptions."

The fitness industry is working for a fitter, healthier Australia and experienced 15% growth in customers in 2008. However, 50% of the industryâs businesses have less than 250 active customers. Only 37% of customers are male with 59% falling into the 25-44 year age category.

As the industry expands different types of fitness services are being offered so the opportunity to start exercising is easier, affordable and offers a wide range of payment options to suit everybody.

Fitness Australia is the national health and fitness industry association working for a fitter, healthier Australia. Fitness Australia is a not-for-profit, member-based association with over 900 registered fitness business members and 20,000 registered exercise professionals Australia-wide.

For more information go to www.fitness.org.au

4th November 2008 - IHRSA REPORTS ON EUROPEAN FITNESS MARKET


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

SOLARWISE NSW DOLPHIN TECH

Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…

read more

Aquatics / Venues

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

Myzone

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business