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Growing appeal of Les Mills Grit for time-poor exercisers and micro-gym market

Growing appeal of Les Mills Grit for time-poor exercisers and micro-gym market
November 26, 2014

Since first being launched in 2012, Les Mills GRIT™ has become the fastest growing program for group exercise provider Les Mills, both regionally and globally.

Tapping into the micro-gym market trend and time-poor exercisers' demands for high-intensity interval training (HIIT), clubs and facilities all over Australia are finding opportunities to give their members the benefits of 30-minute long HIIT programming using GRIT Series in both small group and studio fitness.

Les Mills GRIT is a series of HIIT programs designed to transform participants' fitness levels with intense, 30-minute sessions.

• GRIT™ STRENGTH, launched in July 2012, combines jumping exercises with agility training to increase explosiveness and build a lean and athletic body. Using a weight bar, weight plates and a bench, this program blasts all major muscle groups.
• GRIT™ CARDIO, launched in March 2013, is designed to burn fat and rapidly improve athletic capability, combining high impact body weight exercises and using no equipment.
• GRIT™ PLYO, launched in June 2013, combines the principles of plyometrics and power agility training, utilisings an exercise bench to build a powerful, agile and athletic body.

In the USA, 24 Hour Fitness will be adding the program at more than 200 locations as of December while locally GRIT is now being run in 369 facilities across Australia.

The YMCA has introduced its new small group personal training program, the Les Mills Grit Series, at many of its facilities while Belgravia Leisure also operates the program at its managed centres.

Officially opened in January this year, the Belgravia-managed Splash Devonport Aquatic and Leisure Centre actively highlights GRIT in its promotional material while at the Windy Hill Fitness Centre in Essendon, GRIT STRENGTH and GRIT CARDIO were introduced in October.

Explaining the popularity of GRIT, Les Mills Vice President of Business Development, Randy Drake explains "GRIT helps time-starved people get in a great workout that rapidly improves athletic capability, burns fat and increases power and agility.

"Les Mills can confidently say we are advancing our mission to create a fitter planet."

17th September 2014 - NZREPS HIGHLIGHTS NEED FOR EXERCISERS TO ASK KEY QUESTIONS ABOUT HIGH INTENSITY TRAINING

10th April 2014 - LES MILLS ASIA PACIFIC ANNOUNCES TOP CLUBS AND TRAINERS

4th March 2014 - SUNBATHER SAVES DEVONPORT AQUATIC CENTRE $67,000 IN GAS HEATING COSTS

29th October 2013 - CONTRACT WINS FOR BELGRAVIA LEISURE

2nd October 2012 - LES MILLS SHOWS GRIT IN ENGAGING CLUB MEMBERS


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