Latest News

Back to Latest News back

 

Growing appeal of Les Mills Grit for time-poor exercisers and micro-gym market

Growing appeal of Les Mills Grit for time-poor exercisers and micro-gym market
November 26, 2014

Since first being launched in 2012, Les Mills GRIT™ has become the fastest growing program for group exercise provider Les Mills, both regionally and globally.

Tapping into the micro-gym market trend and time-poor exercisers' demands for high-intensity interval training (HIIT), clubs and facilities all over Australia are finding opportunities to give their members the benefits of 30-minute long HIIT programming using GRIT Series in both small group and studio fitness.

Les Mills GRIT is a series of HIIT programs designed to transform participants' fitness levels with intense, 30-minute sessions.

• GRIT™ STRENGTH, launched in July 2012, combines jumping exercises with agility training to increase explosiveness and build a lean and athletic body. Using a weight bar, weight plates and a bench, this program blasts all major muscle groups.
• GRIT™ CARDIO, launched in March 2013, is designed to burn fat and rapidly improve athletic capability, combining high impact body weight exercises and using no equipment.
• GRIT™ PLYO, launched in June 2013, combines the principles of plyometrics and power agility training, utilisings an exercise bench to build a powerful, agile and athletic body.

In the USA, 24 Hour Fitness will be adding the program at more than 200 locations as of December while locally GRIT is now being run in 369 facilities across Australia.

The YMCA has introduced its new small group personal training program, the Les Mills Grit Series, at many of its facilities while Belgravia Leisure also operates the program at its managed centres.

Officially opened in January this year, the Belgravia-managed Splash Devonport Aquatic and Leisure Centre actively highlights GRIT in its promotional material while at the Windy Hill Fitness Centre in Essendon, GRIT STRENGTH and GRIT CARDIO were introduced in October.

Explaining the popularity of GRIT, Les Mills Vice President of Business Development, Randy Drake explains "GRIT helps time-starved people get in a great workout that rapidly improves athletic capability, burns fat and increases power and agility.

"Les Mills can confidently say we are advancing our mission to create a fitter planet."

17th September 2014 - NZREPS HIGHLIGHTS NEED FOR EXERCISERS TO ASK KEY QUESTIONS ABOUT HIGH INTENSITY TRAINING

10th April 2014 - LES MILLS ASIA PACIFIC ANNOUNCES TOP CLUBS AND TRAINERS

4th March 2014 - SUNBATHER SAVES DEVONPORT AQUATIC CENTRE $67,000 IN GAS HEATING COSTS

29th October 2013 - CONTRACT WINS FOR BELGRAVIA LEISURE

2nd October 2012 - LES MILLS SHOWS GRIT IN ENGAGING CLUB MEMBERS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

GreeneDesk

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

SYNERGY FITNESS

The Calgym/Synergy group has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. The Synergy group was…

read more

Fitness / Technology / Wellness

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

SUNBATHER

Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…

read more

Aquatics / Venues

 
 

VLOCKER

Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business