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GreeneDesk sales and marketing seminar to ambush FILEX and Fitness Expo

GreeneDesk sales and marketing seminar to ambush FILEX and Fitness Expo
April 7, 2015

Fitness technology businesses Mobilefit and GreeneDesk are inviting industry professionals to attend a Sales and Marketing Seminar at the Crowne Plaza Melbourne on Friday 10th April.

With Australia’s fitness industry heading to Melbourne for the FILEX Convention and Australian Fitness & Health Expo, the Mobilefit/GreeneDesk seminar is an ‘ambush’ event that aims to divert FILEX and Expo delegates and attendees away from the Melbourne Convention and Exhibition Centre a few hundred metres across the Yarra River to the Crowne Plaza.

The seminar will highlight the benefits of incorporating an automated ‘lead nurture' process within fitness clubs' sales and marketing processes and will cover a number of actionable strategies for enhancing membership sales conversion.  

Also aimed at Mobilefit/GreeneDesk clients, the seminar has been promoted as follows:

“Do you go to FILEX and hear the same boring content year after year?

“Do you want to learn something that can actually help your health club see measurable improvements.

“Skip the regurgitated content and attend our FREE workshop on automating a lead nurture process that will sky rocket membership sales."

The free event promises attendees that they will learn:

• Triggers that clubs can use in copy to increase lead motivation 
• How to structure an ideal sales follow up sequence 
• Real life proven examples of successful lead nurture processes
• How to automate a lead nurture process to save hours of manual work 

Ambush marketing is a marketing strategy in which an advertiser ‘ambushes’ an event to compete for exposure. Most forms of ambush marketing capitalise on the prominence of a major event through marketing campaigns that associate an advertiser with it, but without actually having paid sponsorship fees to the event's organizer to identify themselves as an ‘official’ partner or sponsor.

Click here to view event details in the Australasian Leisure Management industry Calendar.


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