Latest News

Back to Latest News back


Grampians Tourism launches 2018/19 destination marketing campaign

Grampians Tourism launches 2018/19 destination marketing campaign
October 11, 2018

Grampians Tourism are encouraging prospective visitors to experience life unleashed with ‘The Grampians Way’, their latest campaign promoting the diversity of attractions the majestic destination has to offer all year round.

The campaign hopes to inspire visitors to escape the everyday, The Grampians Way, by showcasing the region’s endless possibilities for exploration. It offers visitors a unique picture of the Grampians by sharing some of its lesser-known attractions, as well as highlighting its appeal as a nature-based destination. All the activities can be explored year-round, including off-peak periods.

The campaign will include seasonal relevance and highlight the regions key offerings that cater to individual niches and interests, including Nature and Outdoors, Art and Culture and Food and Wine. It will also continue to disperse the visitor; promoting the diversity of the Northern, Southern, Western and Eastern Grampians, along with the magnificence of the Grampians National Park.

While the breathtaking landscapes and diverse attractions from all corners of the Grampians speak for themselves, this campaign brings them to life. Grand visual statements are paired with thoughtful emotive observations that tap into the mindset of those seeking a getaway, The Grampians Way. The campaign resonates with the modern traveller who seeks life enriching experiences and values adventure, the great outdoors, and feeling free.

Introducing the new campaign, Grampians Tourism Chief Executive Marc Sleeman explains “the success of our previous marketing campaigns has really set the stage for us to take the promotion of the Grampians region to the next level, continuing to grow the future of our tourism industry and the people it employs.

“This aspirational ‘always-on’ marketing campaign will tap into the essence of the unique Grampians experience and be a constant reminder to travellers of the range of what’s on offer here, whether it be in the north, south, east or west!”

The campaign will be delivered across a combination of social media, search marketing, targeted digital display advertising and public relations and strategic media partnerships such as Smooth FM and The Urban List Melbourne to ensure the message is engaging potential travellers consistently, all year round.

Sleeman adds “it tells the stories at the heart of our region: striking nature, bounding wildlife, seasonal appeal, food and wine offerings, dispersing travellers around the region,” says Mr Sleeman.

“The Grampians Way is a campaign that supports an already well-established Grampians brand and everything we do is intended to capture the range of experiences we have to offer.”

Grampians Tourism was established in 2009 and is the peak industry body for tourism in the Grampians region. It encompasses and is directly supported by Ararat Rural City, Horsham Rural City, Northern Grampians Shire, and Southern Grampians Shire.

For more information go to and

Related Articles

18th September 2018 - New Parks Victoria Act looks to strengthen park management

9th August 2017 - Australia’s great outdoors needs to be more accessible for nature-based tourism

7th June 2017 - VTIC highlights challenges for tourism in regional Victoria

13th April 2017 - Regional Victoria looks to bid for 2030 Commonwealth Games hosting

5th January 2016 - Victoria’s national parks suffer from funding reductions

27th March 2015 - VTIC welcomes review of Victorian visitor economy

8th January 2015 - Southern Grampians Shire swimming pools to close on extreme fire days

19th November 2014 - New music festivals make good in regional Victoria

10th December 2013 - New strategy to stimulate tourism to Regional Victoria

19th April 2013 - New campaign to boost tourism in regional Victoria

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology


The Retention People Australia

TRP help health clubs, leisure centres and gyms across the globe create happy, loyal members through our user-friendly software which enables effective engagement and the delivery exceptional customer…

read more

Fitness / Marketing / Recreation / Technology / Wellness



About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology


Crystal Pools

Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…

read more

Aquatics / Design



SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…

read more

Aquatics / Consultants / Fitness / Recreation / Sport


Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 25 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology



As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business