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Gosford Race Club rebrands as The Entertainment Grounds
With the aim of becoming the premier event precinct on the New South Wales central coast, the Gosford Race Club (GRC) is being rebranded The Entertainment Grounds.
Now being promoted an indoor and outdoor, multi-purpose community facility for functions, events, festivals, weddings, exhibitions as well as horse racing, the new brand and strategic vision is linked to a soon-to-be-completed $4.8 million redevelopment project.
GRC Chief Executive James Heddo explained that the track will remain known as Gosford in horse racing, with venue's new branding aimed at non-racegoers.
Heddo stated "it's the 95% of the community that are non-racing people that this is directed at.
"We have 50,000 cars drive past our venue every day and a large percentage of them would never have been to the races."
With the GRC having celebrated its centenary and 100 years of racing at Gosford Racecourse in 2013, as The Entertainment Grounds the venue is aiming to attract a diverse range of events and functions underpinning its viability and success into the future.
Using the word 'Entertainment' in the branding was a careful and considered move to reflect the diverse nature of the precinct.
GRC Chairman Michael Cusick stated "the decision to rebrand to The Entertainment Grounds was an important step for us in establishing a corporate identity that is reflective of all our new facilities and services.
"We are looking forward to introducing the new brand and vision of The Entertainment Grounds to the Central Coast community and expect that it will be well received as people come to truly appreciate what it means to have an entertainment hub like this here on the Central Coast.
"Racing is our heritage and will continue as an integral part of our operation. However, to be sustainable into the future we are focused on ensuring the organisation and grounds live up to their full potential – and this new brand and vision will make this a reality.
"In fact, upon officially opening our new doors at The Entertainment Grounds in November of 2014 I believe we will be leading the way as the most modern provincial club in NSW."
A grand opening event of The Entertainment Grounds is scheduled for Saturday 22nd November, with a concert headlined by Australian Hall of Fame rock legends Hoodoo Gurus, supported by another Australian iconic band Mental as Anything as well as some great local performers.
For more information go the new website at www.theentertainmentgrounds.com.au
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