SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…read more
Goodlife links with brand influencers to boost awareness
Leading fitness club brand Goodlife Health Clubs is bolstering its already strong social media presence with the addition of a number of Australia’s leading digital influencers.
Following on from the appointment of online fitness phenomenon Emily Skye as an ambassador in 2016, Goodlife Health Clubs has extended its digital footprint by appointing nine high profile social media personalities to promote the brand.
Major social media players such as former Australian pole vaulter and qualified exercise physiologist Amanda Bisk, Neighbours actor and fitness enthusiast Matt Wilson, swimwear designer Jamie Allen and socialite Taylor Fielding are just some of the names who will be spruiking the group.
Drawn from all walks of life, the newly-appointed brand ambassadors will be regularly posting about their fitness journeys, achievements and experiences at the gym, allowing the Goodlife brand to reach a broad spectrum of new and existing members through a combined social media audience of more than 1,132,000 people.
Goodlife Health Clubs Head of Marketing Jay Baikie said the objective of the campaign was to break down barriers between the brand and its customers by aligning with influencers who could inspire their members.
Baikie “we are always looking for new platforms to reach our existing members, as well as untapped audiences, in ways that relate to their individual needs, goals and preferences.
“We hope to strengthen the human connection we have with our members by using influencers to create and share credible and relatable content about their experiences at Goodlife.”
Baikie sees that the initiative will also build brand affinity through the alignment of Goodlife’s facilities, products and services with each influencer’s health and fitness goals.
He added “with more than two-thirds of our membership base aged under 30, all with varying backgrounds and fitness goals, it was imperative that we partnered with ambassadors who our younger members could easily connect with.
“Engaging influencers who were already brand advocates, or who could share our purpose in an authentic way, was the next step in elevating our social media and broader marketing strategy.”
Each influencer has been engaged for an initial period of between four and 12 months, during which time they will post across a number of social media channels including Instagram, Facebook and Snapchat, as well as author blog content hosted on the Goodlife website.
Baikie went on to say “we spent a lot of time drilling down into each influencer’s social media stats and focused on engagement over reach to ensure that their followers aren’t just seeing posts, but making real connections through likes and comments.”
In addition to posting on their social media channels, the influencers will also promote Goodlife beyond the digital space by running group workouts and participating in meet and greets with members and fans.
Baikie concluded “giiving our members the opportunity to interact with our ambassadors in real life will strengthen their brand loyalty and broaden our appeal.
“As crucial as it is to have a solid presence online, we also want to ensure there’s a strong physical link with our bricks and mortar gyms.”
The full list of new Goodlife Health Clubs brand ambassadors includes:
• Amanda Bisk - @amandabisk
• Anthony Noud - @anthonypureandlean
• Kayleigh Douglas - @kayleighdouglas
• Jamie Allen - @_jamieallen_
• Nicola Scruby - @the_unrefined
• Ellen Clark - @ellen_clark
• Matt Wilson - @mattywilson
• Lee Carseldine – @leecarseldine
• Taylor Fielding - @taylorfielding
29th September 2016 - QUADRANT EXPANDS WELLNESS EMPIRE WITH ACQUISITION OF FITNESS FIRST AUSTRALIA
19th August 2016 - ARDENT LEISURE SELLS GOODLIFE HEALTH CLUBS IN $260 MILLION DEAL
17th August 2016 - GOODLIFE HEALTH CLUBS TO INVEST $2.5 MILLION TO REDEVELOP ASHGROVE FACILITY
19th January 2016 - FLYBUYS AND GOODLIFE TEAM UP TO OFFER SHOPPERS HEALTHY REWARDS
30th November 2015 - GOODLIFE LAUNCHES AUSTRALIAN-FIRST APP TECHNOLOGY
Every operator, business and professional has a story to share so if you’d like us to include your news in Australasian Leisure Management, or if you have any ideas of new industry topics that you’d like us to focus on, then please just contact us at firstname.lastname@example.org with details. We rely on industry contributions, and remember, our content is not paid for advertorial.
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. Click here to view the VIVATICKET Pty Ltd listing. 19th July 2018 - ENTA…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…read more
Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…read more
Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!