Latest News

Back to Latest News back

 

Goodlife Health Clubs partners music streaming start-up Guvera

Goodlife Health Clubs partners music streaming start-up Guvera
October 13, 2015

Leading full service fitness club chain, Goodlife Health Clubs has reportedly begun a partnership with Guvera‚Äč that will enable Goodlife members to listen to music through the Australian music streaming start-up’s platform.

Goodlife Chief Executive Greg Oliver says the new form of digital marketing was a natural fit for his business.

Oliver told Fairfax media "I think music and exercise go hand in hand and when you look at it clearly, the trend towards music streaming sort of got us thinking who we should think to work with in terms of space and how we can provide more value for our members.

"More unique content is probably something that everyone's looking for and of course, music is a key part of that."

With 76 clubs around Australia, Goodlife Health Clubs has access to 210,000 members. Through the Guvera platform, members will be able to create their own playlists or listen to pre-selected playlists embedded with promotions and native content.

Oliver added “through partnerships and targeted offerings we can find engaged customers, and certainty music is one place where we find people we're looking to attract and this is a fantastic channel for us.

"We've been pushing out some offers through it. One of the recent offers was a 14-day free pass, so that's been well received and we're seeing some new members coming into the club as a result of us.

"This is another form of digital marketing for us, which is something that we're very focused on at the moment."

The popularity of music streaming is making curated music stations an attractive marketing option with Nielson's 2014 Music Report showed online streaming rose by 54% during 2013/14. 

Image used for illustrative purposes only.

12th October 2015 - GOODLIFE TAKES HYPOXI WEIGHT LOSS STUDIO CONCEPT TO NORTH AMERICA

17th August 2015 -  GOODLIFE REACHES HIGHER WITH NEW LINK WITH ONLINE FITNESS PHENOMENON EMILY SKYE

16th May 2015 - NEW GOODLIFE 24/7 GYM OPENS IN PERTH SUBURB OF SUCCESS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

Ecoline

Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…

read more

Attractions / Environment / Safety / Tourism

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

HQH FITNESS

HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…

read more

Fitness / Recreation / Technology / Wellness

 
 

PAYSMART

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business