Latest News

Back to Latest News back

 

Goodlife Health Clubs partners music streaming start-up Guvera

Goodlife Health Clubs partners music streaming start-up Guvera
October 13, 2015

Leading full service fitness club chain, Goodlife Health Clubs has reportedly begun a partnership with Guvera‚Äč that will enable Goodlife members to listen to music through the Australian music streaming start-up’s platform.

Goodlife Chief Executive Greg Oliver says the new form of digital marketing was a natural fit for his business.

Oliver told Fairfax media "I think music and exercise go hand in hand and when you look at it clearly, the trend towards music streaming sort of got us thinking who we should think to work with in terms of space and how we can provide more value for our members.

"More unique content is probably something that everyone's looking for and of course, music is a key part of that."

With 76 clubs around Australia, Goodlife Health Clubs has access to 210,000 members. Through the Guvera platform, members will be able to create their own playlists or listen to pre-selected playlists embedded with promotions and native content.

Oliver added “through partnerships and targeted offerings we can find engaged customers, and certainty music is one place where we find people we're looking to attract and this is a fantastic channel for us.

"We've been pushing out some offers through it. One of the recent offers was a 14-day free pass, so that's been well received and we're seeing some new members coming into the club as a result of us.

"This is another form of digital marketing for us, which is something that we're very focused on at the moment."

The popularity of music streaming is making curated music stations an attractive marketing option with Nielson's 2014 Music Report showed online streaming rose by 54% during 2013/14. 

Image used for illustrative purposes only.

12th October 2015 - GOODLIFE TAKES HYPOXI WEIGHT LOSS STUDIO CONCEPT TO NORTH AMERICA

17th August 2015 -  GOODLIFE REACHES HIGHER WITH NEW LINK WITH ONLINE FITNESS PHENOMENON EMILY SKYE

16th May 2015 - NEW GOODLIFE 24/7 GYM OPENS IN PERTH SUBURB OF SUCCESS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

LES MILLS ASIA PACIFIC

Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…

read more

Fitness / Technology / Wellness

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

SGL GROUP

SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…

read more

Aquatics / Consultants / Fitness / Recreation / Sport

 
 

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

PULSETEC SOLUTIONS

PulseTec Solutions is a leading provider of software systems and solutions to the health and fitness industry for more than a decade. Our key products and services include ClientConnect studio and…

read more

Access / Fitness / Marketing / Technology / Venues

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business