Latest News

Back to Latest News back

 

Goodlife Health Clubs opens Melbourne Docklands club as Ardent Leisure undertakes review of gyms

Goodlife Health Clubs opens Melbourne Docklands club as Ardent Leisure undertakes review of gyms
April 25, 2016

Goodlife Health Clubs’ opening of its latest gym in Melbourne’s Docklands at the beginning of March marked the chain’s first city-based club in the competitive fitness club market in the Victorian capital.

The opening coincided with owner Ardent Leisure announcing that it is undertaking a review of strategic options in gyms amid speculation that the move might precipitate the business being put up for sale.

Other options from the review might include further acquisitions or strategic partnerships.

Located on the concourse of Etihad Stadium (opposite Gate 2) in the heart of Medibank Place, the new 24/7 Goodlife club has, according to a Goodlife statement, been “designed with Melbourne city dwellers and commuters in mind, featuring several elements that are a first for the national fitness brand.

The state-of-the-art club boasts premium fitness equipment, a multi-level spin and functional training studio and Goodlife Health Clubs’ first purpose-built HYPOXI studio.

The architecturally-designed club was built around the concept of bringing the outdoors in with natural timber, polished concrete and plant walls creating a bright, fresh feel.

Goodlife Health Clubs Head of Fitness Lance Williams said Goodlife Docklands will cater to corporates, commuters and inner-city residents, 24 hours a day, seven days a week, stating “whether you want to try small group or functional training, TRX, yoga, barre or other mind/body classes, or even complement your regime with HYPOXI, Docklands will be a one-stop location for all your fitness needs.

“Our functional training zone features a customised sled track, squat racks, kettlebells, Olympic lifting platforms and more, enabling you to road-test the latest fitness trends, while our three level cycle studio will offer a fusion of group exercise classes and small group training sessions.”

The new club has been designed to maximise floor space and decrease the often cluttered feeling of gyms, while keeping the 24/7 lifestyle of Melbourne residents in mind.

Williams added “our multi-purpose group fitness area and spin studios are available for members to use when classes aren’t running, giving gym goers more access and training options than ever before.

“Being a 24/7 gym, members will also be able to try a virtual class at any time of the day or night, while keen cyclists can BYO bike and train indoors using our wind trainers when the weather is too unpredictable.”

Goodlife Health Clubs National Property Manager Ashley Rowe said that the decision to give the club a light, fresh feel came off the back of seeing an opportunity to compliment the aesthetics of the Medibank building and, essentially, bring the outdoors in.

Rowe stated “we’re excited to reveal the spacious and open nature of the club, which uses natural materials and light wherever possible.

“A key feature of the club is the 5 kilometres of recycled Queensland Spotted Gum used in the ceilings, floor and privacy screens, as well as a green wall and planter boxes throughout.

“It really is Goodlife like you’ve never seen it before.”

Having experienced a challenging first half of 2015, Goodlife recorded a 5% net growth in members between July 2015 and January 2016.

Advancing new marketing and operational initiatives, Goodlife’s half year revenues rose by 3.9% to $92 million – prompting the Ardent Leisure review.

In an analysis of Ardent Leisure performance by Citi Research, analyst Sam Teeger stated “Goodlife’s management has done an exceptional job turning around the business, delivering strong recent performance” adding that the Goodlife management team’s “recent performance has been excellent.”

With Goodlife introducing 24/7 operation to  many of its clubs, Teeger added “we attribute the growth in member numbers to the 24/7 strategy, sharper introductory pricing and the success of Goodlife’s sales team in upselling customers to premium memberships to maintain yield - 45% of new members purchasing premium memberships.”

Goodlife plans to have a minimum of 45 of its clubs operating as 24/7 gyms by the end of the current financial year.

Images (from top): Funcional training area at the new Goodlife Docklands, the club has a light, fresh feel and Goodlife partner Emily Skye at a pre-launch event for the new club.

20th April 2016 - LOWER WAGE COSTS BOOST PROFITABILITY OF 24/7 GYMS

19th February 2016 - GOODLIFE HEALTH CLUBS BOUNCE BACK WITH 24/7 CLUBS PLUS NEW MARKETING AND MEMBERSHIP STRATEGIES

19th January 2016 - FLYBUYS AND GOODLIFE TEAM UP TO OFFER SHOPPERS HEALTHY REWARDS

30th November 2015 - GOODLIFE LAUNCHES AUSTRALIAN-FIRST APP TECHNOLOGY

13th October 2015 - GOODLIFE HEALTH CLUBS PARTNERS MUSIC STREAMING START-UP GUVERA

17th August 2015 -  GOODLIFE REACHES HIGHER WITH NEW LINK WITH ONLINE FITNESS PHENOMENON EMILY SKYE

18th February 2015 - GOODLIFE BOLSTERS FULL-SERVICE OFFERING WITH 24/7 ANNOUNCEMENT


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Rae-Line

Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…

read more

Attractions / Fitness / Recreation / Safety / Sport

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

REGUPOL

Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business