As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. 19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…read more
Golf Australia regains commercial control of Golf Link
In a move described as being “game-changing” for Australian golf, the commercial rights to Golf Link will return to the sport’s governing body.
Golf Australia and MPower MSL have announced a landmark strategic agreement that will allow all Australian golf club members to check their handicap information and scoring history via the Golf Australia home page from 1st April, 2017.
The move will see Golf Australia invest in additional software, technical and consulting services through MPower MSL that will enable Golf Australia to develop accurate, real-time insights into membership trends and lead the industry in responding to changes in golf participation.
Announcing the change, Golf Australia Chief Executive Stephen Pitt stated “it’s a significant occurrence for Golf Australia and golf in this country to regain the full rights to the Golf Link program.
“We will be able to exert more influence on the service we provide to golfers and hopefully give them a great experience as they check movement in their handicap and playing results.
“It will strengthen our ability to invest in golf and help drive our important development programs such as MyGolf and Swing Fit.
“It will allow us to better communicate with golfers around the country and make golf stronger in Australia, so it’s a very important milestone.”
The deal will provide Golf Australia’s commercial partners with greater opportunity to understand and engage with participants and provide increased investment into the sport.
MPower MSL Managing Director and Chief Executive Craig Kinross said the partnership would also have a positive impact for MPower MSL, adding “we are excited by the opportunity to upgrade our relationship with Golf Australia as its technology partner.
“Our purpose at MPower MSL is to empower the golf club with our unique open architecture platform. We deliver solutions that improve the clubs knowledge, understanding and engagement of the golf community to make more money, save money and improve their governance.
“MPower MSL can now also focus on the coordination of its golf offering both domestically and internationally through MPower Golf, a combination of the golf products from Golf Link Partners, iSeek Golf, Golf Computer Systems, GolfBox and Micropower providing a coordinated technology solution to consumers and the industry.
“The opportunity to extend our partnership with, and technical support of, Golf Australia as well as an enhanced offering to clubs and golfers will greatly improve the state of play in the Australian golf industry.”
The strategic partnership will further support the investment in Australian golf by Genesis, which recently partnered with both Golf Australia and the Genesis Golf Link Cup.
The Genesis Golf Link Cup will now also be promoted through the Golf Australia website and be Golf Australia’s preferred virtual golf competition.
The Golf Australia home page is at www.golf.org.au
Click here to contact MSL Solutions via their entry in the Australasian Leisure Management Supplier Directory.
18th November 2016 - MSL SOLUTIONS RAISES $16 MILLION AHEAD OF PUBLIC TRADING
22nd July 2016 - LATEST COMPETITION GOLF ROUNDS CONTINUE POSITIVE GROWTH TREND
3rd February 2016 - MSL SOLUTIONS ACQUIRES INFOGENESIS AUSTRALIA
21st February 2014 - MSL SOLUTIONS LIMITED ACQUIRES GOLF LINK PARTNERS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…read more
Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…read more
PulseTec Solutions is a leading provider of software systems and solutions to the health and fitness industry for more than a decade. Our key products and services include ClientConnect studio and…read more
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…read more
Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!