Latest News

Back to Latest News back

 

Golf Australia launches new marketing direction

Golf Australia launches new marketing direction
May 14, 2019

Golf Australia is to launch a group of major marketing initiatives that will replace the Golf Month program of recent years.

Advising that the body will launch a new website later this year, to coincide with the launch of its Get Into Golf program, Golf Australia Chief Executive Stephen Pitt stated “the timing will take advantage of the spotlight on golf that will be generated around the Emirates Australian Open, Presidents Cup and the PGA Championship being held in Australia in December.”

Get Into Golf will become Australian golf’s adult introductory golf program, run at golf clubs and facilities across Australia by PGA professionals and qualified community instructors.

It will also coincide with ongoing marketing investment in line with the organisation’s strategic goals of increasing interest and participation in the sport nationally.

Pitt added “through an improved structure in place in most of the country, we now have a greater ability to implement a range of activities and marketing initiatives that will have more impact around Australia.

“Golf Month was a program that achieved some success, but after a thorough review and consultation with clubs and other bodies, we felt its effectiveness had plateaued and we could invest better in other ways. We want to make sure marketing initiatives have maximum impact in their respective regions, with local timings on seasons and club championships, for example, taken into account.”

“The key to our new plans is that they will be able to have additional resources added at times when it best suits individual cases and regions around the country.”

Image: Golf Australia Chief Executive Stephen Pitt. Courtesy of Golf Australia.

Related Articles

30th April 2019 - Latest Ausplay survey shows gradual increase in physical activity

6th April 2019 - NSOs welcome Federal budget funding boost

5th March 2019 - Human Rights Commission and Golf Australia partner to release guidelines for gender equality in golf

3rd October 2018 - Golf Month promotion launches across Australia

1st October 2018 - Australian golf moves forward with launch of One Golf structure

10th July 2018 - MyGolf initiative shares 15,000 reasons to celebrate

6th May 2018 - New era of Australian golf industry communication

15th March 2018 - Golf Australia to receive R&A funding to attract women and girls into golf

13th February 2018 - Golf Australia releases strategy to increase female participation and change culture

21st December 2017 - Golf Australia looks for Women’s Open to boost female participation

21st November 2017 - PGA and Golf Australia announce joint venture

22nd May 2017 - Golf Australia and PGA of Australia look to ongoing MyGolf growth

27th May 2016 - Golf Australia agrees new sponsorship with Hyundai


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Neptune Benson

Neptune Benson is a manufacturer of high quality water filtration and disinfection products for the recreational, industrial, and municipal water markets. With more than 20,000 installations…

read more

Aquatics / Design / Recreation

 
 

Mattioli

Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

VLOCKER

Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business