Golf Australia and PGA of Australia look to ongoing MyGolf growth
MyGolf, Australia’s national junior introductory program to golf, has been continuing to exceed its targets and looks set to raise the bar in the new financial year.
Participant numbers in the joint Golf Australia and PGA of Australia program are currently up 39% on last year and the number of active centres is up by 16%, with 90% of programs delivered by PGA Professionals.
The recent growth has been supported by ‘MyGolf Presents …’ a content marketing campaign that has already featured MyGolf ambassador Jason Day, MyGolf at the ISPS Handa World Super 6 Perth and young MyGolfers Isaac, Siobhan and Adam.
Day’s involvement in particular has provided a great boost for the program, which geographically targets its marketing to support active MyGolf centres.
Golf Australia Chief Executive Stephen Pitt explained “it’s great to have Jason on board and he really grabbed the chance to connect with young Australians when we saw him recently.
“Jason’s stories of fetching balls from muddy lakes in Gladstone and watching his young son Dash hit driver have resonated with us all and captured the essence of the MyGolf program.”
The future of the program looks bright, with the joint venture working hard to lift the value of MyGolf for clubs and facilities around Australia.
PGA of Australia Chief Executive Gavin Kirkman added “the recent announcement of Minjee Lee as an ambassador for the program emphasises our commitment to female participation, whilst the joint venture board’s decision to fully subsidise the school kit rebate fee - previously $7 - means that becoming a MyGolf centre is now effectively free.
“We are confident that these initiatives will provide a significant boost in our quest to attract 30,000 Australian children per annum to the MyGolf program by June 2021.”
For more information on MyGolf go to www.mygolf.org.au
Image: Minjee Lee engages with youngsters at the 2017 ISPS Handa Women's Australian Open.
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