Latest News

Back to Latest News back

 

Golf Australia and PGA of Australia look to ongoing MyGolf growth

Golf Australia and PGA of Australia look to ongoing MyGolf growth
May 22, 2017

MyGolf, Australia’s national junior introductory program to golf, has been continuing to exceed its targets and looks set to raise the bar in the new financial year.

Participant numbers in the joint Golf Australia and PGA of Australia program are currently up 39% on last year and the number of active centres is up by 16%, with 90% of programs delivered by PGA Professionals.

The recent growth has been supported by ‘MyGolf Presents …’ a content marketing campaign that has already featured MyGolf ambassador Jason Day, MyGolf at the ISPS Handa World Super 6 Perth and young MyGolfers Isaac, Siobhan and Adam.

Day’s involvement in particular has provided a great boost for the program, which geographically targets its marketing to support active MyGolf centres.

Golf Australia Chief Executive Stephen Pitt explained “it’s great to have Jason on board and he really grabbed the chance to connect with young Australians when we saw him recently.

“Jason’s stories of fetching balls from muddy lakes in Gladstone and watching his young son Dash hit driver have resonated with us all and captured the essence of the MyGolf program.”

The future of the program looks bright, with the joint venture working hard to lift the value of MyGolf for clubs and facilities around Australia.

PGA of Australia Chief Executive Gavin Kirkman added “the recent announcement of Minjee Lee as an ambassador for the program emphasises our commitment to female participation, whilst the joint venture board’s decision to fully subsidise the school kit rebate fee - previously $7 - means that becoming a MyGolf centre is now effectively free.

“We are confident that these initiatives will provide a significant boost in our quest to attract 30,000 Australian children per annum to the MyGolf program by June 2021.”

For more information on MyGolf go to www.mygolf.org.au

Image: Minjee Lee engages with youngsters at the 2017 ISPS Handa Women's Australian Open. 

2nd May 2017 - GOLF REPORT SHOWS AUSTRALIA-WIDE RISE IN COMPETITION ROUNDS

6th March 2017 - PGA NAMES NEW CHIEF EXECUTIVE

21st December 2016 - GOLF BUSINESS FORUM TO RETURN IN 2018 

5th December 2016 - GOLF INDUSTRY DETERMINED TO BUILD ON OLYMPICS MOMENTUM AND ENGAGE WITH YOUTH 

28th November 2016 - GOLF AUSTRALIA REGAINS COMMERCIAL CONTROL OF GOLF LINK ‚Äč

1st October 2016 - NEW GOLF-BASED FEC CONCEPT OPENS IN BRISBANE

21st September 2016 - PUBLIC GOLF FACILITIES AUSTRALIA ATTRACTS MEMBER INTEREST 

24th July 2014 - SWING FIT AIMS TO BOOST FEMALE GOLF PARTICIPATION THROUGH SOCIAL AND WELLNESS ENGAGEMENT


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

SGL GROUP

SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…

read more

Aquatics / Consultants / Fitness / Recreation / Sport

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

GUNNEBO

Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…

read more

Attractions / Entertainment / Security / Ticketing / Venues

 
 

HTS Group Ltd

HTS Group Ltd provides a complete design, system integration, installation and maintenance package to the transportation, traffic engineering, parking and sports timing industries in New Zealand,…

read more

Aquatics / Events / Sport / Technology

 
 

LEISURE CONCEPTS AUSTRALIA

Leisure Concepts brings the world’s leading fitness equipment brands to Australasia - these include True Fitness, Atlantis Strength, Merrithew (Stott Pilates), Intenza Fitness,…

read more

Fitness / Recreation / Technology / Wellness

 
 

VLOCKER

Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 

IP HUB

Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…

read more

Marketing / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business