Latest News

Back to Latest News back

 

Golf Australia and PGA of Australia look to ongoing MyGolf growth

Golf Australia and PGA of Australia look to ongoing MyGolf growth
May 22, 2017

MyGolf, Australia’s national junior introductory program to golf, has been continuing to exceed its targets and looks set to raise the bar in the new financial year.

Participant numbers in the joint Golf Australia and PGA of Australia program are currently up 39% on last year and the number of active centres is up by 16%, with 90% of programs delivered by PGA Professionals.

The recent growth has been supported by ‘MyGolf Presents …’ a content marketing campaign that has already featured MyGolf ambassador Jason Day, MyGolf at the ISPS Handa World Super 6 Perth and young MyGolfers Isaac, Siobhan and Adam.

Day’s involvement in particular has provided a great boost for the program, which geographically targets its marketing to support active MyGolf centres.

Golf Australia Chief Executive Stephen Pitt explained “it’s great to have Jason on board and he really grabbed the chance to connect with young Australians when we saw him recently.

“Jason’s stories of fetching balls from muddy lakes in Gladstone and watching his young son Dash hit driver have resonated with us all and captured the essence of the MyGolf program.”

The future of the program looks bright, with the joint venture working hard to lift the value of MyGolf for clubs and facilities around Australia.

PGA of Australia Chief Executive Gavin Kirkman added “the recent announcement of Minjee Lee as an ambassador for the program emphasises our commitment to female participation, whilst the joint venture board’s decision to fully subsidise the school kit rebate fee - previously $7 - means that becoming a MyGolf centre is now effectively free.

“We are confident that these initiatives will provide a significant boost in our quest to attract 30,000 Australian children per annum to the MyGolf program by June 2021.”

For more information on MyGolf go to www.mygolf.org.au

Image: Minjee Lee engages with youngsters at the 2017 ISPS Handa Women's Australian Open. 

2nd May 2017 - GOLF REPORT SHOWS AUSTRALIA-WIDE RISE IN COMPETITION ROUNDS

6th March 2017 - PGA NAMES NEW CHIEF EXECUTIVE

21st December 2016 - GOLF BUSINESS FORUM TO RETURN IN 2018 

5th December 2016 - GOLF INDUSTRY DETERMINED TO BUILD ON OLYMPICS MOMENTUM AND ENGAGE WITH YOUTH 

28th November 2016 - GOLF AUSTRALIA REGAINS COMMERCIAL CONTROL OF GOLF LINK ‚Äč

1st October 2016 - NEW GOLF-BASED FEC CONCEPT OPENS IN BRISBANE

21st September 2016 - PUBLIC GOLF FACILITIES AUSTRALIA ATTRACTS MEMBER INTEREST 

24th July 2014 - SWING FIT AIMS TO BOOST FEMALE GOLF PARTICIPATION THROUGH SOCIAL AND WELLNESS ENGAGEMENT


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness

 
 

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business