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Gold Coast event organisation to shut ahead of merger

Gold Coast event organisation to shut ahead of merger
June 29, 2020

The Gold Coast event body behind Cooly Rocks On will close this week ahead of an incoming citywide tourism organisation merger.

After 12 years working on events, Connecting Southern Gold Coast (CSGC) is being merged – along with the Surfers Paradise Alliance and Broadbeach Alliance – into the new Major Events Gold Coast body.

With an annual budget of around $13 million, Major Events aims to book out each and every available weekend with a nationally or internationally broadcast event, lifting its special events schedule from $183 million in 2017 (55% full) to $457 million by 2025 (90%).

However, CSGC Chief Executive, Josh Martin is unimpressed by the merger, telling the Gold Coast Bulletin “it’s tremendously disappointing to be handing over our Southern Gold Coast promotional channels where we showcase the best of our region and its businesses.

“We have a highly engaged monthly e-newsletter, Facebook page and over 10,000 followers on our Instagram feed, which has doubled in just 12 months, a clear sign there’s demand for this region-specific content.

“While events bring in significant dollars, it’s also about activating and promoting the precinct regularly to drive visitation, and we are not sure that will occur under the new model.”

City of Gold Coast Councillor Gail O’Neill said CSGC “leaves a great legacy but will also leave a gap”.

Councillor O’Neill explained to the Gold Coast Bulletin “as the division councillor, I am keen to ensure that Council not only acknowledges (that gap) and am hopeful that this economic support can be carried on through other venues.”

Image: Crowds at the Cooly Rocks On festival, courtesy of Connecting Southern Gold Coast.

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