SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…read more
Global sports flooring company PLAE launches Brand Ambassador Program into Australia
PLAE, a global provider of advanced sports flooring, has introduced into Australia an exclusive Brand Ambassador program whereby Brand Ambassadors will collaborate with PLAE on product development and present new educational content to athletes and strength and conditioning coaches in blogs, videos, podcasts, social media and events.
PLAE considers this a means to further connect with industry professionals around the world and continue to invest in athletes and strength and conditioning coaches.
Ron McKeefery, PLAE’s Vice President of Performance and Education advises "through PLAE Perform and our PLAE Pro app, our company actively works with and serves athletes and S&C thought leaders, and the Brand Ambassador program represents a way to formalise some of these relationships.
“Our goal is to give ambassadors a broad platform to deliver exclusive, practical content that helps S&C coaches thrive and provides additional networking opportunities.”
Launched in Australia, the Brand Ambassador program currently includes:
Performance Director for the UFC Performance Institute Shanghai; formerly was Physical Preparation Coach for the Chinese Athletics Association’s jump and sprints section for the 2016 Olympic Games and 2017 IAAF World Championships and Performance Manager of the Chinese Olympic Committee’s National Sports Training Centre in Beijing prior to 2016 Olympic Games
Dr. Chris Gaviglio
Senior S&C (strength and conditioning) Manager for the Queensland Academy of Sport in Queensland, Australia; Physical Performance Manager for Queensland Maroons rugby league team; designer of several performance inventions, including the Sports Rehab Tourniquet to be used for Blood Flow Restriction (BFR) training
Owner and Head Coach of Bright & Myrtleford Bootcamp and Company strength training facilities in Victoria, Australia; independent gym design consultant; former business development manager for Iron Edge, a fitness equipment wholesaler in Victoria, Australia; former professional triathlete
S&C Coach for New South Wales Rugby League at Centre of Excellence in Homebush, New South Wales, Australia; associate editor of NSCA’s Tactical Strength & Conditioning (TSAC) Journal; education coordinator and international liaison for Australian Strength & Conditioning Association’s TSAC program; member of Exercise and Sports Science Australia’s High-Performance Managers advisory group
Head of Athletic Performance at the Parramatta Eels National Rugby League Club, in Parramatta, Australia; co-owner of Athletes Authority athletic performance facility in Sydney, Australia; former Senior Athletic Performance Coach at Greater Western Sydney Giants Australian Football League Club in Sydney
Brand Ambassadors will share their valuable expertise and experiences via multiple communications vehicles that will be delivered as ongoing new content on the PLAE Perform website and PLAE Pro app. Topics will include programming techniques, coaching philosophies and more. Additional industry experts from around the world will join the Brand Ambassador team over time.
McKeefery added "through the Brand Ambassador program, these highly qualified professionals will expand their reach, educate their peers and serve as mentors to new S&C coaches.
“PLAE is fully dedicated to being a comprehensive resource that supports and helps grow the industry.”
Image of Lachlan Wilmot, Head of Athletic Performance at the Parramatta Eels National Rugby League Club.
Click here to contact PLAE via their Australasian Leisure Management Supplier Directory entry.
10th April 2018 - Increasing use of synthetic turf in indoor training areas
15th February 2018 - PLAE looks to grow international business with innovative performance solutions
26th July 2019 - ‘Commando Steve’ named new Coaching Zone ambassador
16th February 2018 - BIG4 reveals Giaan Rooney and Shane Jacobson as brand ambassadors
23rd February 2012 - Dr Andrew Rochford named Australian Institute of Fitness ambassador
5th September 2012 - Ecoglo welcomes Sir Richard Hadlee as brand ambassador
27th September 2018 - FITREC names Mel Tempest as Global Ambassador
29th April 2014 - Geoff Huegill dropped as Austswim ambassador after drug arrest
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…read more
Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…read more
Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…read more
SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…read more
Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…read more
Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!