AusLeisure

A new report from international management consultant Deloitte has suggested that getting involved in corporate wellness programs could offer health and fitness operators a huge opportunity for revenue growth.

Based on a study of the corporate wellness industry at a global level, the Deloitte Corporate Wellness Report reveals that 78% of employers were looking to invest in physical activity programs in the next three years and that most of the current corporate wellness programs include initiatives focused on promoting physical activity.

Among the existing programs, on-site fitness classes and subsidies or discounts for off-site gym memberships are most popular. In the US, 70% of corporations include these practices within their wellness strategy in 2018.

Companies stated that their top three priorities for developing a wellness programme were to improve performance and productivity, improve employee engagement and morale and to attract and retain employees.

According to Concepción Iglesias, Sports Leader of Deloitte Spain - which conducted the study - the sector presents huge scope for health and fitness operators.

Iglesias stated “a rich opportunity exists within the corporate wellness market, where companies are investing in programs to attract and retain employees, to promote healthy and active lifestyles.

"These programs are becoming increasingly popular and valuable to many corporations.

"The fitness industry is well-positioned to serve corporate clients, resulting in a win-win partnership. Companies gain an in-demand, widely appealing wellness program, while health clubs benefit from incremental traffic and higher revenue."

Explaining that, for the majority of the companies surveyed, the level of success in a physical activity program depends directly on the engagement of employees, Iglesias added “the programs that can help provide this ROI will be very valuable to these companies.

"To increase the investment in physical activities, companies interviewed prefer a higher quality service with a lower price so that employees perceive greater value and more flexibility in programs."

The study also revealed that many operators have recognised the opportunities presented by the market.

A total of 56% of the fitness operators interviewed for the survey consider corporate wellness a "big opportunity" for growth, while a further 36% indicated that it will help increase their total revenues.

Click here to download and read the full Deloitte Corporate Wellness Report.

Related Articles

20th September 2019 - WTTC and Deloitte unveil initiative to ensure tourism success during the digital revolution

26th August 2019 - Female leaders gather for Ignite Women’s Fitness Business event

19th August 2019 - ClassPass launches new Corporate Wellness program

5th August 2019 - Fitness Australia creates new membership category for small boutique studios

24th April 2019 - 10,000 Steps program continues to deliver positive wellness outcomes

17th October 2018 - Leaders and emerging entrepreneurs in wellness recognised at 2018 Global Wellness Summit

26th September 2018 - International Council on Active Aging introduces wellness business summit for executives

21st August 2017 - Corporate Wellness Australia and Technogym partner to enhance corporate health and fitness programs

22nd October 2015 - Life Fitness Australia targets corporate wellness with InMovement launch

14th April 2014 - Deloitte predicts significant growth for health and wellness industries

14th March 2014 - Australian fitness businesses turn to Metabolic Jumpstart for weight loss results

8th April 2013 - Cutting edge summit for fitness businesses

19th August 2010 - Tapping Into Health and Wellness Tourism

---

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.