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Gladstone support ‘full cycle’ sales and marketing approach

Gladstone support ‘full cycle’ sales and marketing approach
April 15, 2013

Gladstone MRM, the leading provider of software solutions to aquatic and recreation centres and fitness and health clubs, has added another module to their impressive Plus 2 system.

The Contact Manager module uses some of the latest technology to help facilities create a 'full cycle' approach to their membership sales and marketing operation.

It is a simple, user friendly module that manages a prospect from initial contact to conversion, tracks activity including booking tours and visits, integrates with the email and SMS, and offers reminders with prompts for staff to action tasks.

In addition, the same communications tool can be utilised with existing or lapsed members while managers can use the module to better understand conversion factors and monitor staff performance levels.

Features of this solution for sales, marketing and membership communications include:

• Import Lead lists.

• Recording of all sales staff activity.

• Reporting on sales conversions by staff and globally.

• Manage process from lead > prospect > member.

• Controlled data input via data field controls; mandatory, advisable or read-only.

• User defined statuses and fields allow tracking of customer enquiries.

• A full history of correspondence stored behind every record including notes, messages, letters and emails.

• Track prospects trial visits and tours.

• Branded Email templates for personalised emails

 • Send single or bulk SMS messages

• Customer marketing preferences can be stored for data protection compliancy and permission marketing.

For more information contact Gladstone MRM on 1300 242 067.

Gladstone MRM will also be exhibiting on Booth X43 at the Australian Fitness & Health Expo being held from Friday 19th to Sunday 21st April at the Sydney Convention & Exhibition Centre.

Click here to visit the Gladstone MRM website.


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