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Gladstone software helps Virgin Active customise the fitness experience
When members check in to any of Australia’s Virgin Active Health Clubs the technology that enables their access (including the card reader, check in system and membership database) is all powered by software from Gladstone Health & Leisure.
Virgin Active has been using Gladstone’s health and fitness club management software for a number of years, a relationship that offers significant benefits for one of Australia’s best-known fitness, activity and lifestyle brands.
A subsidiary of Richard Branson’s Virgin Group, Virgin Active currently has six sites across Australia, specialising in personalised fitness and lifestyle experiences to help its customers get fit and have fun ‘the Virgin Way’.
Gladstone software is also in use at several other Virgin Active sites outside of Australia, including its new club in Chiang Mai, Thailand.
While Gladstone Health & Leisure provides comprehensive software that works ‘straight out of the box’, it also offers possibilities for companies with very specific needs that want to customise the experience they create for their staff and customers.
Virgin Active Head of Brand and Marketing, Anton Brown, says having software that is highly configurable by design is essential for Virgin Active.
Brown explains “our software forms an integral part of the customer journey to deliver amazing workout experiences for all of our different member needs.”
While many leisure management software programs can be configured at some level, Gladstone software takes this one step further by enabling Virgin Active to develop additional functionality to support its unique requirements.
Through these additions, Virgin Active can offer a customised experience by designing everything to meet the specific needs of its staff and members. This extends from branding on the user interface to modules for frequent flyer points and laundry service management.
Gladstone software is also used to provide live data across Virgin Active’s sites, enabling members to be recognised at more than one site and giving them access to organisation-wide special offers.
Gladstone Business Manager Ian Wilcock says Gladstone’s software has a fully customisable Application Programming Interface (API), allowing businesses to develop the software in ways that wouldn’t be possible with other leisure and fitness software.
Wilcock advises “the system Virgin Active uses is very much theirs. It’s customised with their branding and their own user interface and, it’s been created to suit their specific needs.
“Bigger, more established chains recognise they need their own customised solutions. If you want to offer a premium service, sometimes you need to do something different that helps create your brand experience. Gladstone allows health and fitness clubs to do this.”
Wilcock says having a software platform that provides managers with the ability to better understand their business and administer some facets from a central point is also very valuable for businesses working across multiple sites.
In this way, Gladstone provides a solid foundation while also giving businesses the building blocks they need to develop their own unique software functionality in a single platform.
Click here to contact Gladstone Health & Leisure via their Australasian Leisure Management Supplier Directory entry.
Images: Virgin Active Pitt Street, Sydney (top) and Sir Richard Branson with members of the Virgin Active team at the announcement of the soon-to-open club at Sydney's Barangaroo. (below).
9th January 2018 - REFORMER STUDIO UPGRADES AT SYDNEY’S VIRGIN ACTIVE PITT STREET
2nd November 2017 - GLADSTONE HEALTH & LEISURE SHARES ADVICE ON MANAGING CUSTOMER COMPLAINTS
28th September 2017 - NEW SALES TOOL TO GIVE FACILITIES A COMPETITIVE EDGE
12th July 2017 - LEADING SOFTWARE PROVIDERS ANNOUNCE SEAMLESS INTEGRATION
26th May 2017 - JONAS LEISURE INTRODUCES NEW CUSTOMER SERVICE PORTAL
27th March 2017 - VIRGIN ACTIVE’S NEW BANGKOK CLUB TAPS INTO HIGH-END FITNESS MARKET
19th January 2017 - VIRGIN ACTIVE LAUNCHES GLOBAL MARKETING CAMPAIGN
8th November 2016 - JONAS LEISURE OFFERS MASTERCLASSES IN HEALTH AND FITNESS SOFTWARE
26th August 2016 - VIRGIN ACTIVE EXPANDS PRESENCE IN THAILAND WITH SIAM DISCOVERY CLUB OPENING
2nd June 2016 - VIRGIN ACTIVE TO OPEN 30 FITNESS CLUBS IN SINGAPORE AND THAILAND
6th January 2016 - VIRGIN ACTIVE DELIVERS PRECISION NUTRITION
20th September 2015 - BRANSON ACKNOWLEDGES KEY PEOPLE BEHIND THE EXPANSION OF VIRGIN ACTIVE
14th September 2015 - VIRGIN ACTIVE RAMPS UP GROWTH PLANS IN AUSTRALIA AND EAST ASIA
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