Germany’s FIBO announces KSM-66 Ashwagandha as inaugural title sponsor

October 2, 2024

Germany’s FIBO, a leading fitness industry trade show, has for the first time in its 40-year history, announced its inaugural title sponsor: KSM-66 Ashwagandha.

The partnership with KSM-66 Ashwagandha supports FIBO’s mission to promote holistic health. The relationship between FIBO and KSM-66 is considered to be a natural fit, with FIBO being a vanguard of the global movement towards wellness.

KSM-66 Ashwagandha is a clinically proven and widely recognised Ashwagandha root extract found in numerous products from leading sports nutrition brands like MyProtein, ESN, Optimum Nutrition, GNC, MuscleTech, Cellucor, Weider, GAT, Olimp to name a few.

Silke Frank, Event Director of FIBO noted "the partnership with KSM-66 Ashwagandha as our first title sponsor is a testament to the evolving landscape of the health and fitness industry. This collaboration not only enriches our event but also underscores the crucial role that nutrition plays in maintaining a healthy and high-performing life. We are delighted to welcome KSM-66 Ashwagandha as our new partner and look forward to a successful FIBO 2025 together."

Kartikeya Baldwa, Founder and CEO of KSM-66 Ashwagandha enthused “KSM-66 Ashwagandha is delighted to partner with FIBO to be the inaugural title sponsor of its primary annual event. The relationship between FIBO and KSM-66 is a natural fit, as FIBO is a vanguard of the global movement towards wellness, while KSM-66 stands out as the leading natural ingredient for health and sports nutrition. As the health and fitness world seeks scientifically-backed, natural solutions, KSM-66 stands as a gold standard. We are excited to team with FIBO to champion the power of the ancient herb ashwagandha and its ability to support physical, mental and cognitive well-being. Together with FIBO, we work to create a healthier, more positive world.”

The collaboration takes effect immediately and applies to FIBO 2025. KSM-66 Ashwagandha will not only appear visually as the title sponsor but will also welcome visitors with an approximately 200 sqm stand showcasing its latest innovations and products in Hall 10.2.

The next FIBO will take place in Cologne from April 10th – 13th, 2025.

More information on KSM-66 https://ksm66ashwagandhaa.com/

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28th January 2022 - FIBO 2022 physical event to address key topics in the health and wellness industries

27th July 2021 - FIBO postponed again due to COVID and now scheduled for April 2022

20th May 2021 - FIBO becomes a member of ‘Exercise is Medicine’ initiative

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31st March 2021 - FIBO 2021 adopts holistic approach to health and wellness

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