Latest News

Back to Latest News back


Gemba Group announces restructure with new holding company and team promotions

Gemba Group announces restructure with new holding company and team promotions
September 14, 2020

Gemba Group Chief Executive, Rob Mills has today announced a business and management restructure for the sport and entertainment insights and strategy company that sees the introduction of a new holding company, two new directors and a new Managing Director for Gemba.

The changes see the Gemba Group, the holding company with ownership of Gemba and Turnstile, is being renamed as the Tenka Group with Mills moving into a Group Chief Executive role.

In addition to driving continued growth of the Gemba and Turnstile businesses, Tenka will focus on building and developing new opportunities within the sport and entertainment industry.

Explaining the changes, Mills advises “we know that the fusion of insight, strategy and creativity builds great businesses that add real value to the sport and entertainment industry and its fans. These opportunities reach beyond the current service and product offering of Gemba and Turnstile, so we designed a new structure to identify and develop these new businesses.”

Mills believes the introduction of a new holding company will allow him and members of Tenka’s management team to focus on growth.

Mills’ role will also be based in London to ensure Tenka has a global orientation and to support the rapid growth of the Turnstile business, based in the UK since its launch in 2018.

Tenka has also announced that long-standing Gemba employees Paula Marovitch and Clare Stewart-Hunter have been gifted equity in the business and will become directors of Gemba Australia. Head of Finance, Marovitch and Head of Client Services Stewart-Hunter have been with the Gemba for over 13 and seven years, respectively, and their elevation to the Board as shareholders recognises their significant contributions to the business, its people, culture and clients.

Marovitch will become Chief Financial Officer of Tenka Group while Clare Stewart-Hunter has been promoted to Head of Client and Creative Services, leading the marketing communication divisions within the business.

At the same time, Director and Head of Marketing, Andrew Condon will be promoted to Managing Director of Gemba, a role that will see him oversee the insights, strategy, and marketing operations of the business. Gemba also plans to appoint a new Divisional Manager of Marketing Strategy, to be announced shortly.

Congratulating Condon on his appointment and welcomed Marovitch and Stewart-Hunter to the Gemba Australia board, Mills stated “I have spent much of the past five years in China and the U.K. and feel incredibly fortunate to have had a talented and passionate Management Team running Gemba.

“The elevation of Paula and Clare to the Gemba Board and the promotion of Andrew to Managing Director of Gemba is without doubt one of the highlights of my time in this business.”

Condon, who has spent close to 10 years at Gemba, added: “I am humbled by the opportunity to lead Gemba. While Covid-19 has and continues to present numerous challenges for the sport and entertainment industry, I am proud of the resilience and passion constantly on show from our people.

“2020 sees the Gemba business in a strong financial position, with good momentum. We believe there will be significant opportunities in a heavily disrupted market, and I am excited about leading Gemba through this next phase.”

Mills added that these changes ensure Tenka and its companies, Gemba and Turnstile, have the focus and leadership they need to execute the group’s new five-year business strategy, launched to the Tenka team this week.

Image shows (from left): Andrew Condon, Rob Mills, Paula Marovitch and Clare Stewart-Hunter.

Related Articles

20th May 2020 - Global sports sponsorship market predicted to fall by 37% this year

1st May 2020 - Coronavirus has multi-billion dollar negative impact on global sport

7th August 2020 - Parramatta Eels look to accelerate data strategy with Gemba partnership

2nd June 2020 - Gemba designs new AFL sponsorship campaign for Toyota

12th May 2020 - Gemba launches program for high-potential sport and entertainment industry start-ups

20th June 2019 - DDMC Fortis select Turnstile valuation platform to calculate Asian Football Confederation assets

26th July 2018 - World Rugby partners with Gemba’s Turnstile platform to value sponsorship

25th June 2018 - Turnstile sponsorship valuation platform secures prestigious Formula One client

26th February 2018 - Gemba launches Turnstile platform for accurate sports sponsorships valuation

4th May 2020 - Australians’ physical activity declines during Coronavirus lockdown

16th September 2019 - Gemba partners with Supercars to develop commercial and fan engagement strategies

8th July 2019 - Gemba announces new senior appointments

28th March 2019 - Football Victoria reveals future plans and new board appointments

30th January 2019 - Gemba supports employees through new FDV policy

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues


Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism



Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues



The Fitness Generation is now part of NovoFit - see

read more

Fitness / Technology / Wellness



As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues



iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design


Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues


XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business