Geelong Cats and GMHBA Extend Partnership for a further four years

July 20, 2023

Marketing / Sport / Venues / Wellness /

The AFL's Geelong Cats and GMHBA have extended their partnership for a further four years, with the private health insurer continuing as the club’s official health insurance partner.

The partnership will see GMHBA retain its naming rights to the soon-to-be 40,000 seat venue, with the home of the Cats to continue to be known as GMHBA Stadium until 2027.

Focussed on its continued presence throughout Geelong home games, GMHBA will continue to display their branding throughout the stadium and provide refreshed matchday activations in 2024.

GMHBA will also continue their support of the weekly GMHBA Health Update, the GMBHA Fan Portal which takes fans into a unique inner sanctum experience when Geelong play at GMHBA Stadium, while continuing to support the GMHBA Kids Super Clinic providing 200 junior fans with the chance to hone their skills under the guidance of some of the Cats’ best.

Welcoming the partnership renewal, Geelong Cats Chief Executive, Steve Hocking stated “we’re excited to continue our partnership with GMHBA, as two iconic Geelong organisations, the Cats and GMHBA have strong ties in the region and are committed to growing strong and meaningful connections in the community together.

“We look forward to the next four years of the partnership and we thank GMHBA for their ongoing commitment to our Club, members, fans, and the wider Geelong community.”

GMHBA Chief Executive David Greig said the partnership enabled GMHBA to connect with the Geelong community, with a refreshed game day experience to launch in 2024 to celebrate the ongoing commitment.

Greig advised “the Geelong Cats are a trusted and respected organisation that we are proud to share a long-term partnership with, demonstrating our commitment to improving the health and wellbeing of our members, customers and the communities in which we operate.

“A benefit of being local partners means we are the only brand sponsor in the AFL to offer on ground activations at every home game and we’re excited to make these even more interactive in 2024.”

Image (from left): Geelong Cats Chief Strategy and Growth Officer Marcus King, with GMHBA Chief Marketing Officer Helen Stevens, Chief Operating Officer (Private Health Insurance) Wes Self and Geelong Cats Captain Patrick Dangerfield. Credit: AFL Photos/Cats Media.

18th July 2023 - Shock announcement sees Victoria Government withdraw from hosting 2026 Commonwealth Games

13th July 2023 - Senior AFL executive Travis Auld named new Chief Executive of the Australian Grand Prix Corporation

12th July 2023 - A quarter of State of Origin sponsorships feature ‘harmful’ products

8th July 2023 - Inaugural Chair announced for Tasmania’s AFL Club

19th June 2023 - Bill introduced to restrict junk food advertising does not cover sports sponsorship

13th June 2023 - Strong Pilates unveils AFL and NRL stars as brand ambassadors

26th May 2023 - Geelong to host Commonwealth Games 2026 aquatic events in temporary competition pools

16th May 2023 - Naming rights sale sees Auckland’s Mt Smart Stadium rebranded as Go Media Stadium

2nd May 2023 - Ticketmaster and the Geelong Cats launch a season of exclusive digital collectibles

24th March 2023 - TCL’s 2023 Australasian sponsorships highlight powerful connection between technology and sport

14th March 2023 - Material defects to delay redevelopment of Geelong’s GMHBA Stadium

15th November 2022 - AFL advises that Coca-Cola’s 30-year game partnership is set to end

29th October 2022 - Geelong’s Kardinia Park to host closing ceremony for 2026 Commonwealth Games

28th October 2022 - Kardinia Park Stadium Trust looks for operator for GMHBA Stadium Cricket Hub

21st October 2022 - Sponsorship’s new paradigm

31st August 2022 - Local AFL competition finals clash with coming Geelong vs Collingwood fixture

24th December 2021 - Stage five renovation of Geelong’s Kardinia Park to include indoor training facility

13th August 2021 - Builder appointed to undertake fifth stage expansion of Geelong’s GMHBA Stadium

6th July 2021 - Steve Hocking moves from AFL House to become Geelong Cats Chief Executive

18th January 2021 - Comment invited on plans for final stage upgrades to Geelong’s Kardinia Park Stadium

9th November 2020 - Victorian Government announces funding for completion of Geelong’s GMHBA Stadium as a 40,000 seat venue

2nd July 2020 - Stephen Gough named Chair of Geelong’s Kardinia Park Stadium Trust

17th January 2020 - AFL’s Geelong Cats purchase local fitness club

3rd May 2019 - Kardinia Park Stadium Trust and Geelong FC partner to offer sensory inclusive experience

16th November 2017 - Deakin Cats Community Centre attracts 80,000 visitors in four years

2nd November 2017 - Geelong FC announces GMHBA Stadium naming rights deal

7th December 2011 - Cats unveil Elite Training Venue

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.