Former Fremantle Dockers star Matthew Pavlich fronts new Tourism WA AFL campaign
An advertising campaign promoting Perth and the new Perth Stadium to AFL fans will start airing on Foxtel this Sunday (11th June).
The 30 second commercial, shot on Rottnest Island, stars former Fremantle Dockers star turned sports commentator Matthew Pavlich along with the Island's native quokas.
The promotion suggests that Pavlich is considering making a comeback to the game he loves in order to playing at the new 60,000-seat Perth Stadium, scheduled to open in early 2018.
A second commercial, also featuring Pavlich but focussing on Perth’s dining scene, will air on Foxtel and digital channels soon.
Explaining that the commercial was one of many marketing strategies to get AFL fans to come to Perth for games next season, Tourism WA Chief Executive Gwyn Dolphin stated “we simply never had enough seats at Domain Stadium to promote AFL travel to fans in other parts of Australia.
“From next season there will be 10,000 non-AFL member seats available at each Eagles and Dockers home game, which gives us a great opportunity to promote not only the stadium, but the city of Perth and travel to WA’s regional areas as well.
“Many AFL fans won’t know about the dramatic changes in Perth over the last few years and AFL at Perth Stadium provides us with the perfect opportunity to show them.
“We have other marketing activities in the pipeline that I expect to be able to announce at the end of the month.”
Former Fremantle Dockers Captain Pavlich, said he was really looking forward to the launch of Perth Stadium, adding “it’s going to be an amazing venue to play and watch footy.
“Having lived in WA for so long I’ve been lucky enough to experience so many of the amazing places and venues on offer here.
“I encourage people to make the journey West to catch a footy game at the new Stadium and experience everything Perth has on offer.
“It’s been great working with Tourism WA to showcase Perth and encourage AFL fans to visit our great state.”
Image: Matthew Pavlich enjoying Perth's dining scene.
6th June 2017 - FREMANTLE AND WEST COAST EAGLES AGREE PERTH STADIUM DEAL
15th July 2016 - NEW PERTH STADIUM TO HOST NRL STATE OF ORIGIN IN 2019
26th August 2016 - TOURISM EMPLOYMENT GROWS TO 97,000 JOBS IN WESTERN AUSTRALIA
8th February 2016 - ANZ STADIUM OPERATOR TO MANAGE NEW PERTH STADIUM
13th November 2015 - PERTH ARENA ATTRACTS INTERSTATE AND OVERSEAS CROWDS
7th September 2015 - PERTH READY FOR ECONOMIC WINDFALL FROM HOSTING FOUR AFL FINALS
11th August 2014 - TOURISM COUNCIL WA WANTS NEW PERTH STADIUM TO ATTRACT AWAY FANS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…read more
Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…read more
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!