AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…read more
Former Etihad Stadium Chief Executive announces new venture
Experienced event and venue management executive Paul Sergeant has announced the formation of Paul Sergeant Events Pty Ltd (PSE), a Melbourne based management company specialising in securing and promoting niche events in Australia.
Sergeant, former head of several major Australian and international venues including Wembley Stadium, Qudos Bank Arena (formerly Allphones Arena), Suncorp Stadium and Etihad Stadium, believes “there is an array of quality, niche event content around the world that is seeking to expand beyond its own boundaries but doesn’t necessarily have the resources or knowledge to take on a move into Australia” and has set up PSE to do just that.
Another core function of the organisation is providing advisory services to the right’s owners of fringe sports’ events and venues within Australia who often require a helping hand to support their growth which is something Sergeant and PSE are well equipped to provide.
Sergeant stepped down from his role as Chief Executive of Melbourne’s Etihad Stadium in 2016 and in forming PSE has brought together a team of experts that include Chief Financial Officer Chris Charleson, Head of Commercial, Sarah Brady and Head of Operations, Glen Rainsbury.
He explains “I’ve always worked on the basis that you need to know where the talented people are and these people are among the best in the industry here in Australia.
“Chris, Sarah and Glen are highly respected across the sport and entertainment business internationally. They know what they’re doing, have immense experience and aren’t afraid to roll up their sleeves and make things happen.”.
The experience of the PSE team is spread across the world. Sergeant was the former Chief Executive at Wembley Stadium and Millennium Stadium in the UK, as well as Suncorp Stadium, Allphones Arena and Etihad Stadium.
Charleson, a Chartered Accountant, was the former Chief Operating Officer/Chief Financial Officer of Ticketek and Nine Events based in Sydney while Brady headed up many consumer business and sport presentation departments at an array of sporting clubs including the Brisbane Lions, South Sydney Rabbitohs and GWS GIANTS.
Rainsbury, has held a combination of sales and operational roles at Brisbane Entertainment Centre and The Gabba as well as with the Royal Horticultural Society with the Chelsea and Hampton Court Flower Shows in London.
Collectively, the PSE team has the commercial and operational experience of dealing with more than 10,000 major events across a 37-year period, including indoor and outdoor sporting events, concerts, religious gatherings, festivals, functions and conferences.
More recently, the PSE team formed the core management team that proved to be a major success at Etihad Stadium in Melbourne.
Sergeant adds “during the three and a half years we worked together we secured and successfully delivered a vast array of massive international events including the world record breaking UFC193, Australian Speedway Grand Prix, Edinburgh Military Tattoo as well as concerts by Coldplay, Adele, The Foo Fighters, Taylor Swift and many others.
“In addition to delivering major events, we were also integral to many varied improvements and developments at the venue. Because of our experience, catering, technology and playing surface improvements were among the many areas that made significant progress under our watch and this expertise is now available for others to tap into.
“Of course, none of this success is possible without the support of a wide network of others
“We have had the benefit of working with a vast number of staff, freelance operators and other specialist organisations. We’re well networked across the globe and know who to turn to when we need to when it comes to delivering successful projects anywhere across Australia and New Zealand.
“These are exciting times for a new business and we anticipate making announcements about several projects in the coming months.”
In addition to his new venture Sergeant will remain a member of the Board of the PMY Group.
To contact PSE Group, click here to view their entry in the Australasian Leisure Management Supplier Directory.
5th May 2017 - AUSTRALIA’S MULTI-USE STADIA NEED BETTER PLAYING SURFACES
7th July 2016 - NEW APPOINTMENT MARKS FURTHER PMY GROUP EXPANSION
15th July 2016 - NEW PERTH STADIUM TO HOST NRL STATE OF ORIGIN IN 2019
22nd June 2016 - PMY GROUP UNVEILS NEW MANAGEMENT TEAM
10th May 2016 - PAUL SERGEANT JOINS DIGITAL VENUE EXPERTS PMY GROUP
23rd February 2016 - PAUL SERGEANT STEPS DOWN FROM ETIHAD STADIUM CHIEF EXECUTIVE ROLE
15th February 2016 - EDINBURGH MILITARY TATTOO MARCHES INTO ETIHAD STADIUM
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…read more
Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…read more
Hydrocare Pool Services Pty Ltd offer 25 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…read more
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…read more
METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!