LIFE FLOOR (Aus & NZ)
Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…
read moreWaikato Stadium will be known as FMG Stadium Waikato from October as a result of an agreement that sees FMG (Farmers Mutual Group) take on the naming rights for the Hamilton venue for the next 10 years - with an option to extend the arrangement for a further five years.
FMG, New Zealand's leading rural insurer, is currently enjoying a period of growth across the country, becoming one of New Zealand's most respected brands.
Owned by its rural policy holders, it is currently constructing new offices in Hamilton, and will be increasing staffing numbers in the region.
Welcoming the new naming rights sponsorship agreement, Hamilton Mayor Julie Hardaker stated "FMG is a well-respected organisation and the perfect fit for Waikato Stadium.
"FMG is 100% New Zealand owned and has a strong connection with rural New Zealand. The Council and FMG are significantly aligned to growth in the city and region. These factors made this agreement an attractive opportunity for Hamilton.”
Details of the financial aspects of the new commercial rights arrangement remain confidential, but Mayor Hardaker says the sponsorship will be good for the region.
She added “we're not selling the stadium. This is a naming rights sponsorship, and the facility will become known as FMG Stadium Waikato, keeping its strong regional identity and link to the Waikato."
A portion of FMG's investment will go toward enhancing the experience of patron and event participants.
Waikato Stadium was built on the site of what was formerly Hamilton’s Rugby Park, and is home to the Chiefs Super Rugby Franchise and the Waikato Rugby Union. It formally opened in 2002, with a Super Rugby match between the Chiefs and the Crusaders. It is multi-purpose, having also hosted football (the FIFA U-20 World Cup 2015), rugby league, motorcycle stunt crews Crusty Demons and Nitro Circus, as well as American football (gridiron) and concerts.
Mayor Hardaker says Council is open to discussion with other organisations interested in similar arrangements for Seddon Park (the city's international cricket ground), and Claudelands.
She concluded “if would-be venue sponsors align with Council's goals and aspirations for the city, then we're keen to talk."
4th July 2015 - HAMILTON TURF TECHNICIAN HEADS TO SAMOA FOR ALL BLACKS TEST PREPARATION
17th October 2014 - GATES OPEN AT HAMILTON’S SEDDON PARK
9th November 2012 - WAIKATO RUGBY MAKES EARLY REPAYMENT OF HAMILTON CITY COUNCIL LOAN
25th November 2011 - CHIEFS AND COUNCIL BROKER NEW WAIKATO STADIUM DEAL
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
The Complete Guide to Leisure Industry Products & Services.
Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…
read moreTPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…
read moreSeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…
read moreHidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…
read moreHIB Insurance Brokers - Experts in Leisure and Amusement Insurance With over 20 years specialising in the Amusement and Leisure industries, we have the experience to understand your operations and…
read moreProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…
read moreLinks Modular Solutions was a leading provider of high-quality, innovative software solutions for aquatic and recreation facilities. Links Modular Solutions is now part of Xplor Technologies.
read moreClubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!