Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…read more
Fitness survey reports that 71% of fitness club members are women
New information from the National Fitness Industry Survey (NFIS) has revealed that the average club member is female with women comprising 71% of all fitness club members in Australia and New Zealand.
The first report from the latest survey also shows that:
• The largest reason a member joins a club is location;
• Members would prefer their clubs to communicate with them via email or an emailed newsletter; and that
• While clubs prefer to speak to members in person, 40% of members don't care about interaction with staff at the club.
Conducted by Ezypay since 2008, NFIS surveys owners/managers and fitness club members across Australia and New Zealand. The questions are varied and each year focus on a particular topic, ranging from retention, sales, technology, social media and personal training.
This year Ezypay had over 19,000 fitness club members and 1,150 club owners or managers respond a significant rise the 15,000 responses received last year.
Ezypay Director of Sales, Marketing and Relationships Celeste Kirby-Brown explains "we have had an overwhelming response to the Fitness Industry survey this year with nearly 20,000 respondents across Australia and New Zealand. This makes this survey the largest of the Fitness Industry ever."
The first report, in a series from the survey, is an infograph all about fitness clubs members including information on their location, gender, reason for joining, reason for leaving, types of clubs joined, importance of interaction with staff, preferred channels of communication, satisfaction and why they would re-join after leaving.
Click here to view the infograph.
6th February 2013 - EZYPAY SURVEY HIGHLIGHTS KEY TRENDS IN FITNESS
2nd December 2012 - ICONNECT360 MOBILE SALES APP READY FOR DOWNLOAD
16th December 2011 - 7,500 RESPONSES TO AUS/NZ 2012 FITNESS SURVEY
11th November 2011 - PLUMMER WARNS OF THE DANGERS OF LOW-COST FITNESS MEMBERSHIPS
13th October 2011 - MOBILE PHONE NUMBERS OPTIMISE CONNECTIONS WITH CUSTOMERS
2nd April 2011 - THE WORLD’S TOP FITNESS TRENDS FOR 2011
5th November 2010 - 70% OF AUSTRALIAN WOMEN UNHAPPY WITH THEIR BODY SHAPE
15th January 2010 - LES MILLS RELEASES ‘FUTURE OF FITNESS’ RESEARCH
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…read more
Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…read more
At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…read more
Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…read more
Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!