Latest News

Back to Latest News back

 

Fitness survey reports that 71% of fitness club members are women

Fitness survey reports that 71% of fitness club members are women
July 31, 2013

New information from the National Fitness Industry Survey (NFIS) has revealed that the average club member is female with women comprising 71% of all fitness club members in Australia and New Zealand.

The first report from the latest survey also shows that:

• The largest reason a member joins a club is location;
• Members would prefer their clubs to communicate with them via email or an emailed newsletter; and that
• While clubs prefer to speak to members in person, 40% of members don't care about interaction with staff at the club.

Conducted by Ezypay since 2008, NFIS surveys owners/managers and fitness club members across Australia and New Zealand. The questions are varied and each year focus on a particular topic, ranging from retention, sales, technology, social media and personal training.

This year Ezypay had over 19,000 fitness club members and 1,150 club owners or managers respond a significant rise the 15,000 responses received last year.

Ezypay Director of Sales, Marketing and Relationships Celeste Kirby-Brown explains "we have had an overwhelming response to the Fitness Industry survey this year with nearly 20,000 respondents across Australia and New Zealand. This makes this survey the largest of the Fitness Industry ever."

The first report, in a series from the survey, is an infograph all about fitness clubs members including information on their location, gender, reason for joining, reason for leaving, types of clubs joined, importance of interaction with staff, preferred channels of communication, satisfaction and why they would re-join after leaving.

Click here to view the infograph.

6th February 2013 - EZYPAY SURVEY HIGHLIGHTS KEY TRENDS IN FITNESS

2nd December 2012 - ICONNECT360 MOBILE SALES APP READY FOR DOWNLOAD

16th December 2011 - 7,500 RESPONSES TO AUS/NZ 2012 FITNESS SURVEY 

11th November 2011 - PLUMMER WARNS OF THE DANGERS OF LOW-COST FITNESS MEMBERSHIPS

13th October 2011 - MOBILE PHONE NUMBERS OPTIMISE CONNECTIONS WITH CUSTOMERS

2nd April 2011 - THE WORLD’S TOP FITNESS TRENDS FOR 2011

5th November 2010 - 70% OF AUSTRALIAN WOMEN UNHAPPY WITH THEIR BODY SHAPE

15th January 2010 - LES MILLS RELEASES ‘FUTURE OF FITNESS’ RESEARCH 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SUNBATHER

Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…

read more

Aquatics / Venues

 
 

LINKS MODULAR SOLUTIONS

Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…

read more

Access / Billing / Finance / Fitness / Technology

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

Altitude Training Systems

Also at 3 Squill Place, Arndell Park NSW 2148 ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help…

read more

Fitness / Sport / Technology

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

AEROBIC MICROPHONES AUSTRALIA

Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…

read more

Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business