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Fitness survey reports that 71% of fitness club members are women

Fitness survey reports that 71% of fitness club members are women
July 31, 2013

New information from the National Fitness Industry Survey (NFIS) has revealed that the average club member is female with women comprising 71% of all fitness club members in Australia and New Zealand.

The first report from the latest survey also shows that:

• The largest reason a member joins a club is location;
• Members would prefer their clubs to communicate with them via email or an emailed newsletter; and that
• While clubs prefer to speak to members in person, 40% of members don't care about interaction with staff at the club.

Conducted by Ezypay since 2008, NFIS surveys owners/managers and fitness club members across Australia and New Zealand. The questions are varied and each year focus on a particular topic, ranging from retention, sales, technology, social media and personal training.

This year Ezypay had over 19,000 fitness club members and 1,150 club owners or managers respond a significant rise the 15,000 responses received last year.

Ezypay Director of Sales, Marketing and Relationships Celeste Kirby-Brown explains "we have had an overwhelming response to the Fitness Industry survey this year with nearly 20,000 respondents across Australia and New Zealand. This makes this survey the largest of the Fitness Industry ever."

The first report, in a series from the survey, is an infograph all about fitness clubs members including information on their location, gender, reason for joining, reason for leaving, types of clubs joined, importance of interaction with staff, preferred channels of communication, satisfaction and why they would re-join after leaving.

Click here to view the infograph.

6th February 2013 - EZYPAY SURVEY HIGHLIGHTS KEY TRENDS IN FITNESS

2nd December 2012 - ICONNECT360 MOBILE SALES APP READY FOR DOWNLOAD

16th December 2011 - 7,500 RESPONSES TO AUS/NZ 2012 FITNESS SURVEY 

11th November 2011 - PLUMMER WARNS OF THE DANGERS OF LOW-COST FITNESS MEMBERSHIPS

13th October 2011 - MOBILE PHONE NUMBERS OPTIMISE CONNECTIONS WITH CUSTOMERS

2nd April 2011 - THE WORLD’S TOP FITNESS TRENDS FOR 2011

5th November 2010 - 70% OF AUSTRALIAN WOMEN UNHAPPY WITH THEIR BODY SHAPE

15th January 2010 - LES MILLS RELEASES ‘FUTURE OF FITNESS’ RESEARCH 


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Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

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