Latest News

Back to Latest News back

 

Fitness survey reports that 71% of fitness club members are women

Fitness survey reports that 71% of fitness club members are women
July 31, 2013

New information from the National Fitness Industry Survey (NFIS) has revealed that the average club member is female with women comprising 71% of all fitness club members in Australia and New Zealand.

The first report from the latest survey also shows that:

• The largest reason a member joins a club is location;
• Members would prefer their clubs to communicate with them via email or an emailed newsletter; and that
• While clubs prefer to speak to members in person, 40% of members don't care about interaction with staff at the club.

Conducted by Ezypay since 2008, NFIS surveys owners/managers and fitness club members across Australia and New Zealand. The questions are varied and each year focus on a particular topic, ranging from retention, sales, technology, social media and personal training.

This year Ezypay had over 19,000 fitness club members and 1,150 club owners or managers respond a significant rise the 15,000 responses received last year.

Ezypay Director of Sales, Marketing and Relationships Celeste Kirby-Brown explains "we have had an overwhelming response to the Fitness Industry survey this year with nearly 20,000 respondents across Australia and New Zealand. This makes this survey the largest of the Fitness Industry ever."

The first report, in a series from the survey, is an infograph all about fitness clubs members including information on their location, gender, reason for joining, reason for leaving, types of clubs joined, importance of interaction with staff, preferred channels of communication, satisfaction and why they would re-join after leaving.

Click here to view the infograph.

6th February 2013 - EZYPAY SURVEY HIGHLIGHTS KEY TRENDS IN FITNESS

2nd December 2012 - ICONNECT360 MOBILE SALES APP READY FOR DOWNLOAD

16th December 2011 - 7,500 RESPONSES TO AUS/NZ 2012 FITNESS SURVEY 

11th November 2011 - PLUMMER WARNS OF THE DANGERS OF LOW-COST FITNESS MEMBERSHIPS

13th October 2011 - MOBILE PHONE NUMBERS OPTIMISE CONNECTIONS WITH CUSTOMERS

2nd April 2011 - THE WORLD’S TOP FITNESS TRENDS FOR 2011

5th November 2010 - 70% OF AUSTRALIAN WOMEN UNHAPPY WITH THEIR BODY SHAPE

15th January 2010 - LES MILLS RELEASES ‘FUTURE OF FITNESS’ RESEARCH 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Rae-Line

Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…

read more

Attractions / Fitness / Recreation / Safety / Sport

 
 

Fitness On Demand

Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…

read more

Fitness / Technology / Wellness

 
 

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

HYPOXI Australia Pty Ltd

HYPOXI®  is one of Europe’s most successful health and weight loss studio concepts.  It’s the first weight loss technology to incorporate exercise with advanced vacuum and…

read more

Fitness / Technology / Wellness

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business