Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…read more
Fitness industry benefits from decline in sport participation
Fitness Australia Chief Executive Bill Moore believes that the results and personal goal-driven public of today could well be the reason behind more people choosing personal trainers and gyms over traditional team sport activities.
Commenting on a new study from Roy Morgan Research that shows a decline in overall sport participation since 2001, Moore suggested that he knew where those numbers have gone.
Speaking to 6PR Perth’s Simon Beaumont earlier in the week, Moore indicated that the fitness industry has seen significant growth during the sample period of the Roy Morgan research (2001-2017), accounting for the whereabouts of the lost team sport numbers.
Moore (pictured) stated “I think the big difference with it is that I think people (clients) now look for a more tailored approach.
“They’re looking for an outcome rather than getting out and playing team sport – they can find that generally a lot easier than what they could back in 2001.
“If you look at what’s happened in the last 15 years in the fitness industry, we’ve come on in leaps and bounds from then (2001) for sure.
“In those days, personal trainers were strictly for Hollywood celebrities and now, we register 23,000 of them right the way across Australia, so they’re a lot more mainstream. The level and the standard of qualification of those trainers is much higher than it probably was back in those days.
“I think also, the quality of modern facilities now compared to what it was years ago – they’re a lot more inviting (and) there’s a lot more of them."
Moore’s comments were addressed by Roy Morgan Research Chief Executive Michele Levine in her comments on the research.
Levine stated "although many sports have fallen out of favour, we’re still keeping comparatively fit through other individual activities that aren’t about keeping score, finishing first, or facing defeat from an opponent.
“Personal activities are also easier to fit into busy lifestyles, while competitive sports require a lot of time and commitment.”
8th December 2016 - LANDMARK STUDY FINDS SPORT STRUGGLING TO KEEP YOUTH ENGAGED
28th November 2016 - FITNESS AUSTRALIA ANNOUNCE FORMATION OF INDUSTRY STANDARDS COUNCIL
3rd November 2016 - FITNESS AUSTRALIA CALLS ON AUSTRALIANS TO LIFT THE BAR ON STRENGTH TRAINING
3rd May 2016 - SPORTS COMMISSION URGES TEENAGERS TO ‘STICK WITH’ SPORT
1st May 2016 - FITNESS AUSTRALIA DELIVERS MOORE
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…read more
As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…read more
Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…read more
Leisure Concepts brings the world’s leading fitness equipment brands to Australasia - these include True Fitness, Atlantis Strength, Merrithew (Stott Pilates), Intenza Fitness,…read more
Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…read more
Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!