Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…read more
Fitness First Middle East looks to become region’s ‘most admired brand’
Outlining plans for the gym group’s growth in the Middle East and Arabian Gulf, Fitness First Middle East Chief Executive George Flooks has advised that the business is focusing on innovation, the delivery of quality member experiences and customer loyalty.
Speaking to Gulf News, Flooks explained how the brand values loyalty of its members, commenting “loyalty is a two-way street and we have to maintain and hone that.
“No matter what country you are from we have someone in our facility, whether it is group exercise or personal training, who will connect with you on a one-on-one level.
“Experience is about how you feel when you come to the club and engage yourself with a personal trainer, or a group class, or even on your own.
“It is that feeling you want to repeat and it becomes your reason for coming back.”
With the fitness industry in the Arabian Gulf region has seen an explosion of different types of fitness concepts over recent years, Flooks is enthusiastic about the growing awareness of initiatives undertaken to get people active, stating “Fitness First, in particular, conducts events all the time to keep people active.”
Highlighting that Fitness First’s business is anchored by personal training and group exercise, Flooks advises “we have 65 different nationalities from across the globe working with us, which makes us significantly unique.
“No matter what country you are from we have someone in our facility, whether it is group exercise or personal training, who will connect with you on a one-on-one level.”
Fitness First also puts in a lot of effort into bringing in the latest innovation, with Flooks adding “there are many single concept boutique clubs or studios that charge a massive amount of money for an hour of workout.
“We can give you all of that under one roof for the best value proposition. Besides, we have 60 clubs in 50 locations across the Middle East, plus international access so wherever you go you have a club to go, offering a whole new level of convenience.
“Members can come and use versatile types of equipment and have a short but effective workout
“This keeps the enthusiasm levels very high as opposed to doing the same old mundane exercises.”
Looking forward, Flooks concludes “in (10 years) I see us as the most admired brand in the Middle East.
“The possibility of taking 60 clubs to 100 in the next five years is right on target.”
Images: George Flooks (above and below) and a Fitness First Middle East circuit (middle).
1st August 2018 - UAE fitness industry worth US$380 million
27th June 2017 - Fitness First introduces athlete innovations at new Dubai club
17th March 2017 - Fitness First Middle East to open women-only gyms in Saudi Arabia
21st April 2016 - Fitness First Middle East opens new exercise studio experience
8th April 2016 - Owners look at sale of Fitness First’s global operations
24th January 2016 - Fitness First marks 10 years in the Middle East
2nd October 2015 - Fitness First reaches 60 locations in the Middle East
15th February 2015 - Fitness First Middle East introduces MYZONE and nutrition service
15th July 2014 - Fitness First opens new facilities in UAE
9th July 2013 - UAE fitness operator prepares for Ramadan
10th August 2012 - Landmark Group expands Fitness First operations in Dubai
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…read more
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…read more
The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!