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Fitness First launches dynamic movement training club concept

Fitness First launches dynamic movement training club concept
July 26, 2013

Fitness First have launched 'The Zone', a world-first innovation focussed on dynamic movement training that promises to help time poor fitness enthusiasts enjoy maximum results in minimum time.

The custom built club at King Street in the Sydney CBD, offers six zones, each dedicated purely to small group training, is designed to push members' fitness limits throughout the day.

Introducing the new concept, Fitness First claim to be "leading both the Australian and global fitness industries."

Fitness First Head of Fitness Rob Hale said that The Zone was borne out of the need to be able to drive members' motivation levels and improve their overall fitness in the shortest possible time.

Hale explained "the Zone is a whole new way of training, offering superior overall fitness results in a shorter period of time through workouts that are time efficient and highly motivational. The work outs are each offered as a small group training session – with no more than 12 in a group, meaning there is no need for our members to ever have to work out on their own again.

"We know that machines don't motivate people. We do. We want to work with our members to make sure they get the best possible work out – and the best possible results. And we're confident that the small group training environment will not only allow our members to gain more interaction with our trainers, but will also allow them to share, compare and compete with other members in this fast, efficient training environment."

Free of charge to Fitness First members, The Zone caters for every fitness level with each of the six zones offering progressive intensity, variety and challenge.

Hale adds "each zone brings together the best equipment with most innovative training programs, to help our members to burn fat, build strength and create lean muscle."

The Zone consists of:

Zone 1: Virtual Cycle – combination of instructor led and virtual cycle classes

Zone 2: Kinesis - the basic fundamentals of dynamic movement training with an entry level functional strength based workout

Zone 3: Freestyle – a fitness playground offering a variety of training methods, including Kettlebells, ViPR, ShockWave and Hardcore

Zone 4: Functional – designed to utilise bodyweight, combining suspension and rotational training

Zone 5: HIIT – high intensity interval training, featuring sled track, battleropes, kettlebells, plyometric soft boxes and boxing bags

Zone 6: Cross Training – advanced dynamic movement training, utilising Olympic bars, squat cages, suspension/chin up bars, torsonators, aqua bags and bumper plates

Delivered by Fitness First's highly qualified trainers, The Zone features short 15, 30 and 45 minute workouts across each of the zones throughout the day – from open to close, with staggered 30 and 15 minute intervals.

Each of the workouts offered across the zones are based on the principles of Dynamic Movement Training.

Hale explains "Dynamic Movement Training is all about utilising the bodies' natural movement patterns with three-dimensional exercises that involve the entire body working together by challenging the muscular, cardiovascular and neural system. Quite simply, a workout at The Zone will have you moving every part of your body to get the best possible workout and fast, efficient results."

The Zone follows a number of new fitness innovations that have been introduced by Fitness First over the past 12 months.

Five new fitness products have been launched in clubs across Australia, each free of charge to members:

Bootcamp: Motivating team workouts in iconic outdoor locations

Shockwave: A high intensity rowing circuit workout in just 30 or 45 minutes

Small Group Training: Dynamic Movement Training on the gym floor with Kettlebells, ViPR, TRX and more; small groups of up to 12 members

Fitness Workshops: Active fitness education to improve form; small groups of up to 10 members

Fitness Program: Inspiring free essions for members to show them how to correctly use equipment and create a motivational fitness program

Fitness First has invested more than $18 million in the past year in new club concepts, new sites, club refurbishments and innovative fitness products and programs and will increase its investment across the network.

Hale concludes "we've been listening to our members, and we're committed to investing in innovative new products and concepts to help them reach their fitness goals. The Zone is the next step in that process."

The Zone opens to members at 5.30 am on Monday (29th July). Its schedule is available from www.fitnessfirst.com.au/Documents/TheZoneTimetable.pdf

1st July 2013 - FITNESS FIRST TARGETS TEEN MARKET 

1st June 2012 - FITNESS FIRST TO SHED 24 AUSTRALIAN CLUBS

10th May 2012 - FORMER INTERCONTINENTAL HOTELS GROUP CHIEF EXECUTIVE TO LEAD FITNESS FIRST 

14th February 2012 - MANAGEMENT CHANGES AT FITNESS FIRST’S UK BASE 

14th September 2011 - MEMBERSHIP, PROFITS FALL AT FITNESS FIRST

16th April 2011 - PETE MANUEL TO HEAD FITNESS FIRST AUSTRALIA  


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We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

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