Latest News

Back to Latest News back

 

Fitness First Asia partners with Wexer to deliver new digital membership

Fitness First Asia partners with Wexer to deliver new digital membership
August 10, 2017

Fitness First Asia has announced the launch of a brand new digital membership, available to both members and non-members, in a bid to broaden the reach of its brand and inspire people to stay active in all environments.

The digital membership is delivered through the CustomFit App, Fitness First’s version of the award-winning Wexer Mobile App. This App will also now allow Fitness First to live-stream group fitness classes - from its clubs, direct to users wherever they are, and provide a library of hundreds of on-demand virtual classes.

The App - Wexer Mobile - was created as a white label mobile solution for operators to extend their reach beyond the four walls of the gym. Additional modules in the App include a workout builder, class bookings, challenges, results-focused programmes and a tool for PTs to prescribe bespoke workout plans for their clients.

Simon Flint, Chief Executive of Evolution Wellness - the parent company for both Fitness First Asia and Celebrity Fitness following a recent merger - explains “Fitness First understands that in today’s busy life there may be occasions where members won’t always be able to make it to the gym, so we want to provide tools and content which will allow them to stay on track with their fitness regimen.

“We’re keen to continue to help keep people inspired wherever they may be - at home, at work, or while travelling - through fitness-rich experiences.

“This is why we have chosen to partner with Wexer in this unique way.”

Wexer Chief Executive Paul Bowman adds “our key objective is to help clubs stay relevant in a world where consumers are increasingly looking online for fitness inspiration and content.

“Wexer Mobile is a digital extension of the club’s offering. It allows the operator to maintain its relationship with members 24/7, while also expanding the reach of the business by engaging a new cohort of non-gym-goers.” 

7th June 2017 - FITNESS FIRST LAUNCHES INDOOR TRIATHLON TRAINING GROUND IN THE PHILIPPINES

17th March 2017 - FITNESS FIRST MIDDLE EAST TO OPEN WOMEN-ONLY GYMS IN SAUDI ARABIA

23rd February 2017 - ASIAN FITNESS CLUB MERGER SEES CREATION OF EVOLUTION WELLNESS 

29th September 2016 - QUADRANT EXPANDS WELLNESS EMPIRE WITH ACQUISITION OF FITNESS FIRST AUSTRALIA

16th September 2016 - FIBO 2017 ADDS GROUP FITNESS OFFENSIVE, NEW TOPICS AND INTERNATIONAL PARTNERS 

19th August 2016 - ARDENT LEISURE SELLS GOODLIFE​ HEALTH CLUBS IN $260 MILLION DEAL 

2nd August 2016 - TONY DE LEEDE PARTNERS WITH WEXER VIRTUAL TO LAUNCH MOVE 123 FITNESS CONTENT PROVIDER 

1st July 2016 - FIBO CHINA TO CREATE A BRIDGE TO CHINA’S GROWING FITNESS MARKET 

25th May 2016 - WEXER TEAMS WITH FITNESS FIRST SUBSIDIARY TO EXPAND DIGITAL FITNESS

8th April 2016 - OWNERS LOOK AT SALE OF FITNESS FIRST’S GLOBAL OPERATIONS

24th January 2016 - FITNESS FIRST MARKS 10 YEARS IN THE MIDDLE EAST 

31st August 2015 - FITNESS FIRST OPENS EXCLUSIVE GRAVITY CLUB IN SINGAPORE 

3rd June 2014 - FITNESS FIRST TO EXPAND PHILIPPINES PRESENCE

16th January 2014 - FITNESS FIRST TO MOVE BRAND UPMARKET WITH $490 MILLION GLOBAL REVAMP

6th October 2013 - CELEBRITY FITNESS EXPANDS WITH AQUISITION OF JAKARTA’S MYBODY GYM FITNESS CLUB


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism

 
 

PULSETEC SOLUTIONS

PulseTec Solutions is a leading provider of software systems and solutions to the health and fitness industry for more than a decade. Our key products and services include ClientConnect studio and…

read more

Access / Fitness / Marketing / Technology / Venues

 
 

Aquaspin

AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…

read more

Aquatics / Fitness / Recreation / Wellness

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

MYZONE

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business