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Fitness Australia findings show a healthier and fitter future
Fitness Australia has released its inaugural Australian Fitness Industry Report the first report first of its kind to outline the size, composition and issues affecting the $1.2 billion fitness industry.
The Report, undertaken by Deloitte Access Economics, provides consolidated data on the current state of the industry that will help inform and guide the industry's efforts to contribute to a healthier and fitter Australia. Deloitte Access Economics estimates the industry reduces avoidable health costs by $77 million a year.
Fitness Australia Chief Executive Lauretta Stace explains "the Report shows a healthier and fitter industry, with fitness businesses reporting a mean 4% annual increase in revenue, with 24/7 facilities and fitness studios in particular reporting greater levels of growth. Currently 3.3 million Australians use our industry's services with that number projected to increase to 7.15 million by 2020.
"As an industry we need to be prepared for this growth, and that means having trained personnel who can safely deliver these services to clients and it means exploring the most effective ways to collaborate with other health professionals to improve the health and wellbeing of all Australians."
According to the Report, released on Friday at Fitness Australia's National Industry Forum in Adelaide, those who use fitness services approximately 8% are being referred to medical or allied health services and slightly more (11%) are referrals from such services to the fitness businesses.
Stace added "these figures indicate that the collaboration between the health sector and fitness industry has not reached its full potential, especially when you consider that physical activity is one of the key ingredients to a healthier life and a healthier economy.
"With more than half of adult Australians at an unhealthy weight range and the same number not undertaking sufficient physical activity to incur health benefits, it makes sense that a prescription for physical activity is needed.
"Fitness Australia acknowledges that the fitness industry needs to be part of the preventive health agenda. That is why this year's National Industry Forum focuses on client safety and care, risks and preventative health."
The Fitness Australia Forum attracted over 100 representatives from across Australia.
For more information go to http://fitness.org.au
23rd April 2012 - FITNESS AUSTRALIA LAUNCHES ‘STATE OF THE INDUSTRY’ SURVEY
7th August 2009 - FITNESS AUSTRALIA LOBBIES ALP ON INDUSTRY ISSUES
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