Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…read more
Fitness Australia creates new membership category for small boutique studios
Creating a close-knit culture where their clients know each other and enjoy socialising outside of training, in particular for boutique fitness businesses, has become a key factor in attracting and retaining clients.
As Fitness Australia Chief Executive, Barrie Elvish explains “what boutique studios do so well is building a brand within a brand.
“Often boutique business owners have chosen their studio based on their passion for a specific style of training or for a particular community group, like Millennials who are loving HIIT or new mums who are loving their outdoor bootcamps.
“Studio owners have managed to create a sense of family and culture within their studios which taps into our sense of belonging.”
Elvish acknowledges boutique studios for creating a culture that’s bigger than just exercise, adding “it’s more of a lifestyle clients identify with (and) beyond the bottom line, it’s also a win on a human level, creating feel-good ripples of social connectedness not just among members but among the studio’s teams too.”
With Fitness Australia engaging with hundreds of boutique studio owners each year to support their needs through hands-on team training, resources, business savings or guidance, the body has created a new Boutique Business Membership category catering for studios and single-service model operators like cycle, yoga, barre and Pilates studios, functional Training studios and outdoor bootcamps, with dedicated all-round business best-practice support and tools.
Aiming to support the needs of these businesses, Elvish concludes that, with the new member category, “we’re confident that we have the experts and resources to support all areas of a fitness and wellness studio. Human resources, legal, sales, marketing, recruitment, industry standards and guidelines, staff learning.”
Click here to learn more about Fitness Australia’s Boutique Business Membership.
Main image courtesy of The Studio HQ.
15th January 2019 - Fitness Australia names new Chief Executive
29th May 2018 - Fitness Australia announces Industry Council appointees
14th April 2018 - Women drive global growth of boutique fitness studios
11th April 2018 - New Zadi studios plan to ‘disrupt’ female fitness
29th January 2016 - Study to explore marketing trends in boutique fitness studios
5th December 2013 - Pelotone indoor cycling centre opens in Sydney’s west
27th October 2011 - Fitness Australia announces industry Honour Roll
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Neptune Benson is a manufacturer of high quality water filtration and disinfection products for the recreational, industrial, and municipal water markets. With more than 20,000 installations…read more
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…read more
ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…read more
At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…read more
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!