Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…read more
Fitness Australia creates new membership category for small boutique studios
Creating a close-knit culture where their clients know each other and enjoy socialising outside of training, in particular for boutique fitness businesses, has become a key factor in attracting and retaining clients.
As Fitness Australia Chief Executive, Barrie Elvish explains “what boutique studios do so well is building a brand within a brand.
“Often boutique business owners have chosen their studio based on their passion for a specific style of training or for a particular community group, like Millennials who are loving HIIT or new mums who are loving their outdoor bootcamps.
“Studio owners have managed to create a sense of family and culture within their studios which taps into our sense of belonging.”
Elvish acknowledges boutique studios for creating a culture that’s bigger than just exercise, adding “it’s more of a lifestyle clients identify with (and) beyond the bottom line, it’s also a win on a human level, creating feel-good ripples of social connectedness not just among members but among the studio’s teams too.”
With Fitness Australia engaging with hundreds of boutique studio owners each year to support their needs through hands-on team training, resources, business savings or guidance, the body has created a new Boutique Business Membership category catering for studios and single-service model operators like cycle, yoga, barre and Pilates studios, functional Training studios and outdoor bootcamps, with dedicated all-round business best-practice support and tools.
Aiming to support the needs of these businesses, Elvish concludes that, with the new member category, “we’re confident that we have the experts and resources to support all areas of a fitness and wellness studio. Human resources, legal, sales, marketing, recruitment, industry standards and guidelines, staff learning.”
Click here to learn more about Fitness Australia’s Boutique Business Membership.
Main image courtesy of The Studio HQ.
15th January 2019 - Fitness Australia names new Chief Executive
29th May 2018 - Fitness Australia announces Industry Council appointees
14th April 2018 - Women drive global growth of boutique fitness studios
11th April 2018 - New Zadi studios plan to ‘disrupt’ female fitness
29th January 2016 - Study to explore marketing trends in boutique fitness studios
5th December 2013 - Pelotone indoor cycling centre opens in Sydney’s west
27th October 2011 - Fitness Australia announces industry Honour Roll
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…read more
With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…read more
HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…read more
AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!