Latest News

Back to Latest News back


Fitness Australia and COM Marketing partner to bring new value to businesses

Fitness Australia and COM Marketing partner to bring new value to businesses
August 20, 2019

Fitness Australia and digital fitness marketing experts COM Marketing have revitalised their partnership which will see new value-added to Fitness Australia’s programs and business member base.

With an aligned passion to make the fitness industry better and to get more people moving more often, COM Marketing has fitness sustainability at the core of what they do.

Fitness Australia Chief Executive, Barrie Elvish, shares in the pride and enthusiasm of the partnership with COM Marketing being a long-time supporter of what the Association stands for.

Elvish explains “the more effective our members are at engaging the community, the more that Fitness Australia’s vision of getting more people, more active, more often, will come to fruition, says Barrie.

“We have the opportunity for experts at COM Marketing to guide Fitness Australia members in engaging more people; just one of many things the industry needs to effectively encourage Australian communities to get more active, more often.”

COM Marketing Chief Executive, Richard Toutounji, is also excited to be helping Fitness Australia’s members realise their online potential, adding “marketing comes in contact with everyone in their personal life, their internet and social media use, right through to the strategies they use for business.

“We’re excited to continue to work alongside Fitness Australia in supporting their members in marketing their fitness businesses through education, coaching and providing services in video marketing, websites & branding. Together we’re working to build a happier and healthier Australia.

“We’re a proud supporter of the peak industry association empowering a credible fitness industry workforce and providers.”

This partnership will allow COM Marketing’s expertise to impact the Association’s member base through:

• Monthly webinars with a focus on social media marketing for business
• One-on-one marketing consultations that review and boost online presence
• Resources and templates as part of Fitness Australia’s Grow Your Fitness Business initiative
• Video profiling of award-winning industry stories for the 2020 Australian Fitness Awards.

Fitness Australia’s newest industry collaboration partner whose video production has been a centrepiece in profiling the life-changing work of Fitness Australia’s Australian Fitness Awards program winners since 2015, is set to bring more fitness industry stories to life again in 2020.

Related Articles

5th August 2019 - Fitness Australia creates new membership category for small boutique studios

25th July 2019 - COM Marketing announce partnership with ExerciseNZ

1st July 2019 - Music copyright negotiations set to give licensed fitness providers a reduction in fees

7th June 2019 - Australian Register of Exercise Professionals opened to allow for more degree-qualified people to work in fitness

30th April 2019 - Fitness Australia Chief Executive queries ‘self-reported participation rates’ in Ausplay Report

11th April 2019 - New permanent Fitness Australia Chief Executive announces peak body will focus on ‘core business’

14th June 2018 - PaySmart and COM Marketing enter digital marketing partnership

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology



A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks


Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology


WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks


The P.A. People

The P.A. People is a specialist contractor in the areas of Sound Reinforcement, Performance Lighting, Audio Visual Systems, Video and Communications. Over the past 40 years we have developed a…

read more

Entertainment / Events / Sport / Technology / Venues


BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks



Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing



We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business