Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…read more
Fitness and fashion to combine at the Fitness & Health Expo
Recently established active wear brand SLY Active has been announced as the official apparel supplier for this year’s Fitness & Health Expo in Melbourne, showcasing what’s possible in the booming fitness apparel space for fitness and leisure professionals and facilities.
The Fitness & Health Expo will be wearing items from SLY Active’s product range includes branded, fashionable and high performance fitness apparel during the Expo, which is being held at the Melbourne Convention & Exhibition Centre from 29th April to 1st May.
The Expo collection will include branded full-length compression leggings utilising the latest printing techniques that ensure the print won’t crack through wear, washing and stretching.
SLY Active Director Simon Rawadi said they’re helping fitness professionals bring an element of sports ‘luxe’ to their brand. Stating “there is a boom in fitness wear and this represents a huge opportunity to those working in the fitness and leisure industry.
“We are working with industry professionals to help them brand and design their own apparel using the latest designs and fabric technology.
“As well as providing an additional revenue stream, industry professionals are using their own fitness clothing labels to create a sense of community amongst their clients, for in- house competitive events and challenges and are enjoying the benefits of letting their brand leave the bounds of the facility walls or PT class, essentially creating walking ambassadors for their business.
“Simply plonking a logo in the centre of a standard t-shirt doesn’t cut it anymore. Instead, we’re seeing businesses create pieces and designs that can compete with the popular brands on the fitness fashion market and assist in molding a fresh, fashionable image.”
The SLY Active range includes leggings , compression leggings, latest fashion tanks and tees, shorts, hoodies and a dedicated Junior range for little fitness fans. There are no set-up costs and the minimum run is only 30, making it an accessible option for boutique studios and solo Personal Trainers as well as large gym and facility owners. SLY can also work with fitness professionals to create unique pieces in desired colour, style and fabric.
For more information go to www.slyactive.com
Click here for more information on the Fitness & Health Expo in the Australasian Leisure Management industry Calendar.
30th March 2016 - WORLD’S LARGEST SPORTS RETAILER SET TO ENTER AUSTRALIAN MARKET
9th March 2016 - FITNESS AND HEALTH EXPO TO PRESENT THE FUTURE OF FITNESS
18th December 2015 - ONTHEGO SPORTS TEAMS WITH WESTFIELD TO REDEFINE THE RETAIL SPORTSWEAR EXPERIENCE
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