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Fitbit to launch new wristband activity tracker

Fitbit to launch new wristband activity tracker
January 25, 2013

Global fitness connectivity innovator Fitbit has announced the Australian launch of the Fitbit Flex Wireless Activity + Sleep Wristband.

By combining its expertise in building high performance wireless connected devices with a flexible, comfortable wristband format, Fitbit plans to accelerate the category growth by becoming the first and only brand to offer a clip and wristband tracker option.

Fitbit Flex is a slim, stylish activity and sleep-tracking wristband that helps make fitness part of users everyday lifestyle, that tracks steps taken, distance travelled, and calories burned, encouraging users to get more active through bright LED indicator lights on the wristband. This offers immediate feedback on user progress towards setting goals throughout the day. The Fitbit Flex also tracks how long and how well the user sleeps, giving a better understanding of how to achieve better sleeping patterns.

Fitbit Flex is the first and only wristband on the market to uses Bluetooth 4.0 to sync data automatically to the Fitbit dashboard using select iPhone, iPad and Android devices or via a PC - with no buttons to push and nothing to plug in.

Fitbit Chief Executive and co-founder James Park explains "people are becoming more aware of the significant health benefits that come from moving more throughout the day. Fitbit has proven expertise in providing a great experience that will actually get people to move more each day this is done with our easy-to-understand graphs and charts, ability to set daily goals and compete with friends and family.

"We're aware that there is no 'one size fits all' option in fitness, so Fitbit wants to offer the widest variety on the market. When we saw that we could bring our knowledge to a wristband format done right, we had to create the new Flex."

Fitbit Flex will be available in Harvey Norman and Apple Stores nationwide and online from June 2013.

For more information go to www.Fitbit.com

2nd July 2012 - FITBIT LAUNCHES TECHNOLOGY PRODUCTS IN AUSTRALIA

7th December 2010 - NEW TECHNOLOGIES GIVES TRAINERS THE EDGE


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