Latest News

Back to Latest News back

 

Fit Insights launched to help fitness centres retain members

Fit Insights launched to help fitness centres retain members
February 4, 2019

A first of its kind service to the fitness industry, Fit Insights analyses a fitness centre’s processes through a customised Mystery Shopper service, presenting invaluable insights and data relating to the true nature of their member and customer’s experience.

Launched this week as a service to Australian fitness and health brands, Fit Insights's findings and recommendations are presented to the client by a qualified fitness professional and consultant.

Brisbane-based entrepreneur and owner of Fit Insights, Jack East, came up with the concept after seeing colleagues in the fitness industry unable to maintain their client base.

East, who is a qualified fitness instructor and personal trainer with over 13 years experience in the Australian fitness space and also owner of a national children's fitness brand, explains "while the number of personal trainers and fitness professionals entering the industry has remained steady, demand appears to have been met in some parts of the country.

“What we know is that the amount of people looking to start a gym has died down. It’s now more of a case where existing players fight over members already in the market. Obviously then gyms and fitness centres need to look to retention and loyalty strategies.”

East, who has previously worked with large Australian brands such as Fitness First and Blackmores, has already begun working with two Queensland based studios both looking to better understand their customers and the way their existing service and sales are actually being executed. 

Fit Insights works closely with centre owners to understand what information and data will be of value and then structures their action plan accordingly.

East adds “this often involves mystery shoppers making contact with centres via email and phone but predominantly through the face to face sign up process.

“Findings offer fitness businesses invaluable information that can be used by the business to gauge effectiveness of training policies, learn weaknesses or shortfalls and ensure brand perception is being maintained.” 

East and his team, who are all fitness professionals with business backgrounds, provide recommendations that chart performance and then work with businesses to develop new goals that exceed fitness industry benchmarks. 

For more information go to www.eastfitness.com.au

Related Articles

12th March 2018 - Australian fitness industry revenues to grow to $2.4 billion by 2022/23

20th August 2017 - Instructors and personal trainers key to success of fitness studios

26th February 2016 - Study finds Personal Training set to be a stable future job

11th February 2016 - Fitness instructor numbers set to grow by up to 50% in five years

30th April 2015 - Fitness, recreation and sport employment grew by 34% over five years

8th December 2014 - Fitness Club managers average annual salaries approach $70,000

12th October 2014 - 24/7 fitness trend shows no sign of slowing

9th March 2012 - Growing demands for Personal Trainers


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

Australian Innovative Systems

Australian Innovative Systems (AISystems) is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators and water…

read more

Aquatics / Safety / Technology

 
 

RHINOPLAY

Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…

read more

Parks / Play / Surfaces

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

BODY BIKE AUSTRALIA

BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

TRISLEYS HYDRAULIC SERVICES

Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…

read more

Aquatics / Design / Play / Waterparks

 
 
 

PULSETEC SOLUTIONS

PulseTec Solutions is a leading provider of software systems and solutions to the health and fitness industry for more than a decade. Our key products and services include ClientConnect studio and…

read more

Access / Fitness / Marketing / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business