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Fire Fit announces opening of new boutique fitness concept in Abu Dhabi

Fire Fit announces opening of new boutique fitness concept in Abu Dhabi
November 28, 2021

Evolution Wellness Group has announced a partnership that will see it open FIRE FIT boutique studios in the United Arab Emirates.

The completion of an agreement by Kuala Lumpur-based Evolution Wellness and partners Walid Khoury and Ahmad Alhonjol will see a first studio open its doors at Marina Square, Reem Island in the first quarter of 2022.

The two-studio boutique gym will offer a number of signature programs across several modalities including boxing, strength and HIIT training in addition to a specialist personal training studio.

The agreement provides Khoury and Alhonjol exclusive rights to open FIRE FIT boutique gyms throughout Abu Dhabi, beginning with the initial development of the flagship Reem Island location.

Commenting on the partnership, Khoury advised “we are delighted to partner with Evolution Wellness Group in this venture and begin our fitness business aspirations.

“The UAE fitness landscape has experienced substantial growth especially in the last decade, owing to growing awareness and consciousness about the need to lead an active lifestyle not just for good health but for overall quality of life, and we feel that there is a lot of opportunity to add vibrancy to the Abu Dhabi fitness scene.”

Alhonjol noted “having been on the lookout for the right experiential boutique fitness concept for some time, the FIRE FIT brand was the only option that ticked every box for us, because it allows us to deliver a range of specialist classes in dedicated studios, all at the one location, meaning we have maximum market appeal.

“Along with the personal training option, we feel these unique selling points are the perfect opportunity for Abu Dhabi.”

Nad Myan, Evolution Wellness’ Director of Growth & Innovation, added "Evolution Wellness is proud to be continuing our growth plans through the realization of licensing strategies for our premium boutique brand by partnering with such a great team in the UAE.

“The unique FIRE FIT proposition and extensive support structure allows us to successfully scale around the world at rapid pace. The conclusion of our agreement with Ahmad and Walid is just the start of our Middle East expansion.”

The installation of lighting at the club was undertaken by Sydney, Australia-based Fitness Audio.

Related Articles

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27th September 2021 - REVL Training to open first overseas gym in Dubai

16th April 2021 - Evolution Wellness fitness training programs gain international recognition

10th February 2021 - Evolution Wellness to launch boutique FIRE Fitness brand in Australian market

27th January 2021 - Evolution Wellness collaborates with Wexer to deliver Virtual Studio

17th June 2020 - Dubai gyms close permanently as Coronavirus impacts UAE fitness sector

5th August 2020 - Dubai’s GymNation reaches one million member visits milestone

30th May 2020 - Dubai lifts restrictions on fitness centres

19th June 2020 - Dubai Sports Council allows fitness centres to operate at full capacity

16th September 2019 - Evolution Wellness expands in fast growing south east Asian fitness market

11th November 2018 - Dubai Fitness Challenge looks to encourage increase in activity

7th September 2017 - Evolution Wellness completes first Celebrity Fitness rebrand under Fitness First Asia banner

26th January 2015 - Reebok Spartan Race Series to stage first event in Dubai


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