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The Australian fitness industry is about to experience a game-changing reveal at FitnessBiz24, learning groundbreaking insights about how clubs across the country can better engage with prospective members.

The study, conducted over the past several months by MysteryShoppingForFitnessBusinesses. com.au, involved mystery shopping 500 randomly selected clubs across Australia’s capital cities. This included a diverse range of fitness establishments including franchises, franchise studios, gym chains, council facilities and independently owned clubs with the research team using multiple methods to initiate lead inquiries - via email, phone calls, Instagram and Facebook.

The results, which will be presented for the first time at upcoming FitnessBiz24 events around Australia have yielded remarkable insights covering critical metrics such as:

• Response times
• Method of responses
• Conversation quality
• Comparative analysis between different types of fitness establishments

This unprecedented study shines a light on key strengths and areas for improvement across the fitness industry, offering valuable benchmarks that clubs can use to enhance their sales processes and strategies.

Attendees at FitnessBiz24 will be the first to hear the full breakdown of this data and learn actionable insights that can help transform their approach to member acquisition.

The FitnessBiz24 schedule is:

Brisbane - Friday 15th November 2024
Perth - Wednesday 20th November 2024
Adelaide - Thursday 21st November 2024
Melbourne - Friday 22nd November 2024
Sydney - Wednesday 27th November 2024

For details on FitnessBiz24 events go to www.activemgmt.com.au/fitnessbiz/

Image credit: Adobe.

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