Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…read more
Figures show NSW as Australia’s number one regional destination for visitors
NSW is the number one State in Australia for total visitor nights, visitor numbers and visitor expenditure in both the international and domestic stakes with Regional NSW far ahead of its rivals in visitor numbers.
In the year ended December 2015, regional NSW received 689,700 international visitors who stayed 14 million nights in the State and spent $914 million, according to Tourism Research Australia’s International Visitor Survey.
Commenting on the results, NSW Minister for Trade, Tourism and Major Events Stuart Ayres stated “it’s pleasing to see the whole State benefit from regional NSW’s thriving visitor economy. Best of all these figures represent an increase on the previous year ended December 2014, with regional NSW experiencing 8.5 more visitors, 15.1 more nights and 30.2 more visitor expenditure.”.
Regional NSW outperformed regional Australia which experienced growth in nights of 9 (compared to NSW’s growth of 15.1), and where expenditure grew at 14.4 (compared to NSW’s growth of 30.2).
Minister Ayres added “the international appeal of regional NSW destinations including Byron Bay on the North Coast and the World Heritage-listed Blue Mountains have encouraged significant growth in international visitor numbers, with the unspoilt South Coast and famed wine producing Riverina region also recording growth from international markets.”
The research also showed that regional NSW recorded increases from domestic travellers including 54.3 million overnight and daytrip visitors, an increase of 6.2. These travellers stayed 66.3 million nights in regional NSW and spent $13.2 billion.
These results reflect the success of ongoing campaigns from Destination NSW, the NSW Government’s major events and tourism agency. Designed to stimulate consumer action and attitudinal change, Destination NSW’s marketing and advertising programs work closely with Regional Tourism Organisations to promote regional NSW destinations and events.
The agency combines regional events, marketing and publicity campaigns to drive domestic and international visitation to achieve the NSW Government’s targets of doubling overnight visitation by 2020 and positioning the State as the number one tourism and events destination in Australia.
Since March 2011, the NSW Government has won or re-secured 86 major events for regional NSW, featuring some of Australia’s most unique and successful home-grown events including the Tamworth Country Music Festival, the Deni Ute Muster, Parkes Elvis Festival and the IRONMAN Australia Port Macquarie. In 2016, Destination NSW will support 36 regional events through the NSW Government’s Regional Flagship Events Program.
Successful campaigns have included the award-winning Destination Marketing campaign for NSW’s South Coast (2015 NSW Tourism Awards) which took an innovative approach to utilising an ‘always on’ digital presence resulting in an 8.2 year-on-year increase in South Coast international and domestic visitor numbers (overnight and daytrip) and 16.4 increase in visitor nights in the region for the year ended December 2015.
Destination NSW has continued its highly successful media familiarisation program with more than 360 media visiting regional NSW in 2016 year to date. Media visits have seen Vogue China visit the Central Coast, US magazine Food & Wine and prestigious Monocle Magazine visit Byron Bay, Chinese TV program Travel with Superstar journey down the South Coast, and USA Today visit Australia’s oldest wine region, the Hunter Valley.
Images: Scenic World Blue Mountains (top) and the Deni Ute Muster (below).
27th May 2016 - DENI UTE MUSTER GETS NSW GOVERNMENT BACKING
15th April 2016 - FESTIVAL LEGENDS HEADLINE NSW REGIONAL EVENTS CONFERENCE
26th March 2016 - 2015 A RECORD BREAKING YEAR FOR TOURISM ON THE NSW CENTRAL COAST
25th June 2015 - STRONG SUPPORT FOR TOURISM AND EVENTS IN 2015 NSW BUDGET
24th April 2015 - SYDNEY CONTINUES TO HEAD AUSTRALIAN TOURISM VISITATION
26th October 2013 - VISITOR PLEA FROM BLUE MOUNTAINS TOURISM
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…read more
ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…read more
Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…read more
Solarwise NSW / Dolphin Tech were the first and are the largest Dolphin dealer in NSW with a full service facility and full range of spare parts "on the shelf". We also provide on site…read more
SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…read more
TRP help health clubs, leisure centres and gyms across the globe create happy, loyal members through our user-friendly software which enables effective engagement and the delivery exceptional customer…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!