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FIBO organisers to launch Saudi Arabian fitness exhibition

FIBO organisers to launch Saudi Arabian fitness exhibition
October 16, 2024

Global event and exhibition organiser RX, organiser of Germany’s annual FIBO convention, has advised that it will host a Saudi Arabian edition of the world´s leading exhibition for health, fitness and wellness as of next year.

Set to take place at the Riyadh Front Exhibition and Conference Centre from 1st to 3rd October 2025, FIBO Saudi - For a strong and healthy society aims to provide a platform for regional and international companies to connect with potential clients, partners, and distributors in the Kingdom, as well as a platform for consumers.

With the Saudi Arabian sport and fitness industry experiencing rapid growth, the prevalence of health issues and rising health consciousness among the Saudi population are driving increased demand for gyms and fitness clubs, which has presented opportunities for several international brands to enter the local market.

In 2023, the Kingdom’s Ministry of Investment announced a total value of more than US$7.1 billion for Saudi Arabia’s sports sector, a significant increase from US$6.3 billion in 2022. This growth can be largely attributed to government-led initiatives such as Vision 2030, which have fuelled rapid expansion in the country’s sport and fitness sectors.

Introducing FIBO Saudi, Vasyl Zhygalo, Managing Director for RX Middle East, stated “the launch of FIBO Saudi will help further bolster and expand the burgeoning health and wellness sector in Saudi Arabia, offering opportunities for industry professionals and enthusiasts to network, showcase innovations, and drive advancements in health and wellness.

“FIBO Saudi will offer a platform for regional and international players in the fitness industry to connect with potential clients, partners, and distributors in the Kingdom, as well as attract consumers and sports enthusiasts alike. The FIBO brand enjoys a high reputation in the fitness industry worldwide. With FIBO Saudi, we are delighted to carry the spirit of the brand and a healthy lifestyle into one of the fastest-growing markets in the world and offer excellent new opportunities for the industry with the support of the key industry stakeholders.”

Vision 2030 and health and wellness
Under Vision 2030, the Saudi Government has launched the National Transformation Plan, which aims to enhance health and wellness among its population. The target is to increase the physically active population from 13% to 40% by 2030. Other initiatives include the Quality of Life program - which aims to increase public participation in sports and athletic activities and reach regional and global excellence in select professional sports.

FIBO Saudi’s vision is to create a strong fitness industry and a healthy society. Over the course of three days, FIBO Saudi will bring together key players from around the world in the health, fitness, and wellness sectors. It will offer business and networking opportunities, educational sessions, and live, interactive experiences.

FIBO Saudi will feature a variety of segments, including Fitness Equipment, Hospitality, Sports Nutrition, Fitness Technology, Sports Medical Equipment, Functional Training and Wellness Equipment.

RX is the former Reed Exhibitions.

Click here for more information on FIBO Saudi in our industry Calendar.

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22nd May 2024 - Fitness campaign promotes regular physical activity among Saudis

25th March 2024 - Self Esteem Brands to expand Anytime Fitness franchising into the United Arab Emirates

26th February 2024 - Germany’s FIBO to chart rise of fitness and wellness in spa and hospitality industries

19th December 2023 - Beyond Activ partners with Leejam Sports Company

4th December 2023 - Saudi Arabia’s NEOM invests in Technogym

11th October 2023 - FIT Summit rebrands to become Beyond Activ

18th April 2023 - FIBO 2023 impressively demonstrated the synergies between fitness and health

13th April 2023 - FIBO announce winners of Innovation and Trend Awards 2023

9th April 2023 - FIBO 2023 to showcase latest disruptive fitness technologies

31st March 2023 - World Active unveils charter and manifesto ahead of inaugural FIBO meeting

3rd March 2023 - FIBO 2023 to include topics of esports and gaming in its program

21st December 2022 - FIBO mobilises against lack of exercise and expands its reach into medical professions

5th August 2022 - Enhance Fitness announces its launch into Saudi Arabia

6th January 2022 - Saudi Arabia B_fit smart club selects Fitbench to deliver premium experience

9th November 2021 - Armah Sports launches new ‘smart’ fitness club concept for the Middle Eastern market

10th March 2021 - FIBO China set to be staged as hybrid event with world’s first post-COVID on-site fitness show

21st April 2018 - Saudi Arabian authorities shut down women’s fitness club over ‘indecent’ video

18th November 2017 - UAE fitness educator to deliver first instructor courses for Saudi women

5th September 2017 - Global wellness brand set to launch new centres in Saudi Arabia

14th August 2017 - Human rights group welcomes Saudi Arabian reform on school sport for girls


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