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The continued rapid growth of Australian women's football has been assured with Football Federation Australia unveiling their Strategic Plan for Women's Football.

Women's football has developed exponentially in recent years across all levels with unprecedented growth in grassroots participation and the successful establishment and expansion of the Westfield W-League, while the Westfield Matildas have achieved new heights on the international stage capped by becoming Asian champions in 2010.

The Women's Football Strategic Plan seeks to further harness that massive potential over the coming few years in what is expected to be a period of sustained growth.

The key objective of the Strategic Plan is to make football the most played sport for Australian women and girls, while offering the best possible support to elite players on the domestic and international stage.

Introducing the Strategic Plan, Football Federation Australia (FFA) Chief Executive David Gallop explained "the extraordinary growth of female participation in the modern era has changed the face of football in Australia.

"We now have more than 100,000 female players in Australia, a ratio of one in five of all registered participants. It's a sign of the strength of women's football, but also a platform for future growth.

"The FFA Women's Football Strategic Plan aims to build on the success so far. The policies in the plan will guide FFA and our stakeholders as we focus on participation, technical development and international competitiveness."

With over 1.96 million Australians participating in various forms of the game, football is uniquely placed as a sporting outlet regardless of background or gender.

FFA Head of Community Football Emma Highwood "more countries than ever before are investing in the growth of women's football and we aim to establish football as the sport of choice in Australia.

"The strategic plan aims to ensure that women's football contributes to our ultimate goal of uniting all of Australia to enjoy football."

The Women's Football Strategic Plan can be viewed at http://static.ffa.sportalhosting.com/site/_content/document/00001654-source.pdf

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