Latest News

Back to Latest News back

 

FFA set to allow clubs to again use ethnic symbols and cultural names

FFA set to allow clubs to again use ethnic symbols and cultural names
July 5, 2019

Football Federation Australia (FFA) is set to reverse its longheld policy that restricts football clubs from acknowledge their ethnic background in their club logos, names and identities

A draft version of the FFA’s new club identity guidelines obtained by The Age and Sydney Morning Herald, comes after the FFA said it would review the National Club Identity Policy (NCIP), introduced in 2014.

Reinforcing a policy introduced by the former Soccer Australia in the 1990s, the NCIP banned all Australian clubs from using names, colours, or symbols with ethnic, national, political, racial or religious motifs.

The draft policy, FFA Inclusivity Principles for Club Identity (ICPI), encourages clubs to “identify themselves in an all-embracing and inclusive manner that is welcoming to all participants in preference to using monoculture branding which may be viewed as exclusionary”.

However, the draft states the ICPI is only a guide and “are not intended to be enforceable, strict regulations", meaning clubs can ignore the policy if they see fit.

It continues “club names should reflect the local geographical region that they represent and do so in a way that is welcoming to people from all cultural backgrounds.

“Clubs may be more attractive to a broader range of participants if their name is in English rather than a foreign language; and of broad appeal rather than solely associated with a particular national, political, ethnic or religious group.

"However, FFA acknowledges the desire of clubs to respectfully recognise their heritage and the specific communities that were instrumental in establishing and developing such clubs."

Under the revised policy Sydney United 58, which has defied the NCIP by retaining elements of the Croatian flag in its crest and playing kits, could revert to its traditional name of Sydney Croatia while  South Melbourne could again call themselves South Melbourne Hellas, using elements of the Croatian or Greek flags in their branding.

The NCIP was widely criticised by clubs and fans as discriminatory, and it led to the Melbourne Knights being banned from having the Melbourne Croatia social club as their FFA Cup shirt sponsor, and also meant Avondale FC had to put black tape over an Italian flag on the back of their shirts in the same competition.

The new policy is expected to be agreed by the FFA next month.

Image: South Melbourne FC in 2006.

Related Articles

1st July 2019 - FFA agrees to independent management for the A-League

21st June 2019 - FFA reveals framework for national second division with promotion and relegation

23rd May 2019 - Football Federation Australia acknowledges thousands of volunteers

5th September 2018 - FFA to review policy governing ethnic heritage of clubs

23rd August 2018 - FIFA agrees Working Group’s recommended FFA governance reforms

29th June 2018 - 10 bidders invited to contest next stage of A-League expansion process

10th October 2017 - FFA establishes new Multicultural Unit

16th July 2017 - AAFC Board kicks off plan for national expansion of FFA competitions

13th September 2016 - New Forum to explore inclusion and diversity in sport

27th May 2013 - Sport stars unite to stamp racism out of sport

24th December 2012 - A-League fan banned after racist abuse

18th February 2010 - Australian sports urged to engage All Cultures

22nd September 2009 - South Melbourne Agrees to Stadium Upgrade


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

PAYSMART

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

SUNBATHER

Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…

read more

Aquatics / Venues

 
 

Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business