Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
FFA set to allow clubs to again use ethnic symbols and cultural names
Football Federation Australia (FFA) is set to reverse its longheld policy that restricts football clubs from acknowledge their ethnic background in their club logos, names and identities
A draft version of the FFA’s new club identity guidelines obtained by The Age and Sydney Morning Herald, comes after the FFA said it would review the National Club Identity Policy (NCIP), introduced in 2014.
Reinforcing a policy introduced by the former Soccer Australia in the 1990s, the NCIP banned all Australian clubs from using names, colours, or symbols with ethnic, national, political, racial or religious motifs.
The draft policy, FFA Inclusivity Principles for Club Identity (ICPI), encourages clubs to “identify themselves in an all-embracing and inclusive manner that is welcoming to all participants in preference to using monoculture branding which may be viewed as exclusionary”.
However, the draft states the ICPI is only a guide and “are not intended to be enforceable, strict regulations", meaning clubs can ignore the policy if they see fit.
It continues “club names should reflect the local geographical region that they represent and do so in a way that is welcoming to people from all cultural backgrounds.
“Clubs may be more attractive to a broader range of participants if their name is in English rather than a foreign language; and of broad appeal rather than solely associated with a particular national, political, ethnic or religious group.
"However, FFA acknowledges the desire of clubs to respectfully recognise their heritage and the specific communities that were instrumental in establishing and developing such clubs."
Under the revised policy Sydney United 58, which has defied the NCIP by retaining elements of the Croatian flag in its crest and playing kits, could revert to its traditional name of Sydney Croatia while South Melbourne could again call themselves South Melbourne Hellas, using elements of the Croatian or Greek flags in their branding.
The NCIP was widely criticised by clubs and fans as discriminatory, and it led to the Melbourne Knights being banned from having the Melbourne Croatia social club as their FFA Cup shirt sponsor, and also meant Avondale FC had to put black tape over an Italian flag on the back of their shirts in the same competition.
The new policy is expected to be agreed by the FFA next month.
Image: South Melbourne FC in 2006.
1st July 2019 - FFA agrees to independent management for the A-League
5th September 2018 - FFA to review policy governing ethnic heritage of clubs
23rd August 2018 - FIFA agrees Working Group’s recommended FFA governance reforms
10th October 2017 - FFA establishes new Multicultural Unit
16th July 2017 - AAFC Board kicks off plan for national expansion of FFA competitions
13th September 2016 - New Forum to explore inclusion and diversity in sport
27th May 2013 - Sport stars unite to stamp racism out of sport
24th December 2012 - A-League fan banned after racist abuse
18th February 2010 - Australian sports urged to engage All Cultures
22nd September 2009 - South Melbourne Agrees to Stadium Upgrade
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…read more
METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…read more
Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!