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FFA looks to convert ALDI MiniRoos participants into A-League and W-League fans

FFA looks to convert ALDI MiniRoos participants into A-League and W-League fans
October 9, 2018

Football Federation Australia (FFA) is looking to leverage its junior participation base into becoming fans of teams in the Hyundai A-League and Westfield W-League this season.

In line with FFA’s strategy to convert participants to fans there has been increased investment in driving awareness and branding of the Hyundai A-League and Westfield W-League within the grassroots community and the 230,000 participants in its ALDI MiniRoos program.

Based on registered 2018 players within the My Football Club system, the FFA highlight that 70% of ALDI MiniRoos participants have indicated that they now follow a Hyundai A-League and/or Westfield W-League club.

As a result, the FFA is now looking to provide opportunities and incentives for these junior footballers to attend to Hyundai A-League and/or Westfield W-League matches.

 As a result, the ALDI MiniRoos Kick-Off program will now include two two tickets to a selected Hyundai A-League or Westfield W-League match that will include a premium, tailored fan experience.

In addition, all participants in Kick-Off - the FFA’s national introductory program, aimed at new players aged four to nine years - will receive a Hyundai A-League or Westfield W-League branded participant pack.

With over 12,000 new players registered to the program in 2018, FFA is confident it continues to provide a great sample experience to the game.

Commenting on the initiative, FFA’s Head of Community Football, Emma Highwood stated “we are excited to introduce the Hyundai A-League and Westfield W-League brand to our Kick-Off players through a ticket offer and participant pack. This is a great step to encourage our young players to develop a lifelong affiliation and passion with football in Australia.”

FFA’s Head of Leagues, Greg O’Rourke also believes this is great example of how the Hyundai A-League and Westfield W-League Clubs can work collaboratively with grassroots participants.

O’Rourke added “as the largest participation sport in Australia it is important that we continue to evolve our leagues’ engagement with participants at all levels of the game.

“This is a priority initiative for us that is only possible through collaboration with Hyundai A-League & Westfield W-League Clubs, as we work with them to support their current Junior Participant Membership offerings.”

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