AlphaFit
AUSTRALIAN MADE. FIT FOR PURPOSE. Based on the Gold Coast, AlphaFit is a leading manufacturer and supplier of Australian gym equipment specifically for the commercial, strength and conditioning,…
read moreFootball Federation Australia (FFA) is looking to leverage its junior participation base into becoming fans of teams in the Hyundai A-League and Westfield W-League this season.
In line with FFA’s strategy to convert participants to fans there has been increased investment in driving awareness and branding of the Hyundai A-League and Westfield W-League within the grassroots community and the 230,000 participants in its ALDI MiniRoos program.
Based on registered 2018 players within the My Football Club system, the FFA highlight that 70% of ALDI MiniRoos participants have indicated that they now follow a Hyundai A-League and/or Westfield W-League club.
As a result, the FFA is now looking to provide opportunities and incentives for these junior footballers to attend to Hyundai A-League and/or Westfield W-League matches.
As a result, the ALDI MiniRoos Kick-Off program will now include two two tickets to a selected Hyundai A-League or Westfield W-League match that will include a premium, tailored fan experience.
In addition, all participants in Kick-Off - the FFA’s national introductory program, aimed at new players aged four to nine years - will receive a Hyundai A-League or Westfield W-League branded participant pack.
With over 12,000 new players registered to the program in 2018, FFA is confident it continues to provide a great sample experience to the game.
Commenting on the initiative, FFA’s Head of Community Football, Emma Highwood stated “we are excited to introduce the Hyundai A-League and Westfield W-League brand to our Kick-Off players through a ticket offer and participant pack. This is a great step to encourage our young players to develop a lifelong affiliation and passion with football in Australia.”
FFA’s Head of Leagues, Greg O’Rourke also believes this is great example of how the Hyundai A-League and Westfield W-League Clubs can work collaboratively with grassroots participants.
O’Rourke added “as the largest participation sport in Australia it is important that we continue to evolve our leagues’ engagement with participants at all levels of the game.
“This is a priority initiative for us that is only possible through collaboration with Hyundai A-League & Westfield W-League Clubs, as we work with them to support their current Junior Participant Membership offerings.”
For more information go to visit miniroos.com.au
5th October 2018 - Successful A-League bid would prompt redevelopment of Campbelltown Sports Stadium
2nd October 2018 - New FFA constitution agreed in extraordinary general meeting vote
17th September 2018 - FFA looks to introduce new A-League fan engagement initiatives
5th September 2018 - FFA to review policy governing ethnic heritage of clubs
28th August 2018 - FFA promotes former Matilda to participation management role
11th May 2018 - FFA looks to enhance fan engagement with new digital strategy partnership
21st February 2018 - A-League clubs warn of competition collapse
17th November 2017 - New AusPlay figures show football leads sport participation rates in Australia
10th October 2017 - FFA establishes new Multicultural Unit
8th December 2015 - FFA survey shows boom in football participation
30th October 2015 - FFA announces major changes in Digital and Fan Engagement
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
The Complete Guide to Leisure Industry Products & Services.
AUSTRALIAN MADE. FIT FOR PURPOSE. Based on the Gold Coast, AlphaFit is a leading manufacturer and supplier of Australian gym equipment specifically for the commercial, strength and conditioning,…
read moreHumanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…
read moreFounded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…
read moreICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…
read moreDAE Global is one of the world’s leading international creative and production practitioners, creating award-winning sport, culture and entertainment experiences for over 30 years. It was…
read moreCommercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…
read moreBH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!