Latest News

Back to Latest News back


FFA looks to convert ALDI MiniRoos participants into A-League and W-League fans

FFA looks to convert ALDI MiniRoos participants into A-League and W-League fans
October 9, 2018

Football Federation Australia (FFA) is looking to leverage its junior participation base into becoming fans of teams in the Hyundai A-League and Westfield W-League this season.

In line with FFA’s strategy to convert participants to fans there has been increased investment in driving awareness and branding of the Hyundai A-League and Westfield W-League within the grassroots community and the 230,000 participants in its ALDI MiniRoos program.

Based on registered 2018 players within the My Football Club system, the FFA highlight that 70% of ALDI MiniRoos participants have indicated that they now follow a Hyundai A-League and/or Westfield W-League club.

As a result, the FFA is now looking to provide opportunities and incentives for these junior footballers to attend to Hyundai A-League and/or Westfield W-League matches.

 As a result, the ALDI MiniRoos Kick-Off program will now include two two tickets to a selected Hyundai A-League or Westfield W-League match that will include a premium, tailored fan experience.

In addition, all participants in Kick-Off - the FFA’s national introductory program, aimed at new players aged four to nine years - will receive a Hyundai A-League or Westfield W-League branded participant pack.

With over 12,000 new players registered to the program in 2018, FFA is confident it continues to provide a great sample experience to the game.

Commenting on the initiative, FFA’s Head of Community Football, Emma Highwood stated “we are excited to introduce the Hyundai A-League and Westfield W-League brand to our Kick-Off players through a ticket offer and participant pack. This is a great step to encourage our young players to develop a lifelong affiliation and passion with football in Australia.”

FFA’s Head of Leagues, Greg O’Rourke also believes this is great example of how the Hyundai A-League and Westfield W-League Clubs can work collaboratively with grassroots participants.

O’Rourke added “as the largest participation sport in Australia it is important that we continue to evolve our leagues’ engagement with participants at all levels of the game.

“This is a priority initiative for us that is only possible through collaboration with Hyundai A-League & Westfield W-League Clubs, as we work with them to support their current Junior Participant Membership offerings.”

For more information go to visit

Related Articles

5th October 2018 - Successful A-League bid would prompt redevelopment of Campbelltown Sports Stadium

2nd October 2018 - New FFA constitution agreed in extraordinary general meeting vote

17th September 2018 - FFA looks to introduce new A-League fan engagement initiatives

5th September 2018 - FFA to review policy governing ethnic heritage of clubs

28th August 2018 - FFA promotes former Matilda to participation management role

11th May 2018 - FFA looks to enhance fan engagement with new digital strategy partnership

21st February 2018 - A-League clubs warn of competition collapse

17th November 2017 - New AusPlay figures show football leads sport participation rates in Australia

10th October 2017 - FFA establishes new Multicultural Unit

8th December 2015 - FFA survey shows boom in football participation

30th October 2015 - FFA announces major changes in Digital and Fan Engagement

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness


Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology


iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces


Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks


METRA Australia

With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…

read more

Aquatics / Attractions / Fitness / Recreation / Security


Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business