Latest News

Back to Latest News back

 

FFA announces new General Manager Commercial Development appointment

FFA announces new General Manager Commercial Development appointment
May 2, 2018

Football Federation Australia (FFA) has announced the appointment of Sam Christou to the role of General Manager Commercial Development.

With the role being seen as a critical part of FFA’s strategy to increase revenues, Christou will be responsible for the commercialisation of FFA’s products including the Caltex Socceroos, Westfield Matildas and Hyundai A-League and football’s digital network as well as developing new revenue opportunities.

Christou joins FFA from Google where he first spent five years as Industry Head, Consumer Goods and Entertainment and the past two and a half years as Program Lead for New Consumer Products and Strategic Partner Lead.

Prior to Google, he spent six years leading Corporate Strategy and New Business Development at Nestle, and a six years at Cap Gemini Ernst and Young as a consultant.

During his time at Google, he was responsible for commercial agreements with Woolworths and other partners for the launch of the Google Assistant and also with three of Australia’s major banks for the launch of Google Pay.

FFA’s Head of Commercial, Digital and Marketing, Luke Bould, said Christou’s wealth of experience would be critical at a time when the Hyundai A-League and FFA’s digital business are both expanding.

Bould advised “Sam is an experienced leader who will bring to the football industry tremendous experience in digital commercialisation and FMCG. This will be valuable not only for FFA, but for our Member Federations and clubs, with which we work closely to grow the overall football economy.

“With our new digital network about to enter Stage 3, his experience with Google will be invaluable as we work with partners to create better experiences for fans and participants, whilst also producing new commercial opportunities.”

Looking forward to his new role, Chishold advises “I am delighted to be joining FFA at this exciting time.

“With an amazing Hyundai A-League Finals Series about to reach its climax, a FIFA World Cup upon us and another next year for the Westfield Matildas, continued participation growth and the expansion of the Hyundai A-League, it’s an exciting time to be joining the team at FFA.”

Image: Sam Christou

26th April 2018 - POOR ATTENDANCES SEES FFA LOWER COST OF A-LEAGUE FINALS TICKETS

30th March 2018 - CLUBS UNHAPPY AT LACK OF FFA CONSULTATION OVER A-LEAGUE EXPANSION PLANS

29th March 2018 - FFA MOVES TO ADD TWO NEW CLUBS TO A-LEAGUE COMPETITION 

20th March 2018 - TICKETMASTER AWARDS REVEAL BEST-SELLING EVENTS OF 2017 

7th March 2018 - EUROPEAN INVESTORS BUY A-LEAGUE’S ADELAIDE UNITED 

21st February 2018 - A-LEAGUE CLUBS WARN OF COMPETITION COLLAPSE 

19th February 2018 - FFA LOOKS FOR A-LEAGUE EXPANSION IN 2019/20 SEASON 

1st February 2018 - FFA LAUNCHES NEW ESPORT LEAGUE 

30th September 2017 - NEW FFA WEBSITES AIM TO ENGAGE FOOTBALL FANS AND PLAYERS 

31st August 2017 - FOOTBALL FEDERATION AUSTRALIA RECOGNISED FOR EXCELLENCE IN CRISIS COMMUNICATIONS

20th December 2016 - FOOTBALL FEDERATION AUSTRALIA ANNOUNCES $346 MILLION A-LEAGUE BROADCAST DEAL

9th December 2016 - FOOTBALL WELCOMES RECOGNITION AS AUSTRALIA’S TOP PARTICIPATION SPORT 

9th November 2016 - FOOTBALL FEDERATION AUSTRALIA NAMES NEW HEAD OF COMMUNICATIONS AND CORPORATE AFFAIRS 

9th October 2016 - SYDNEY DERBY BREAKS A-LEAGUE ATTENDANCE RECORD

15th June 2016 - CHINESE OWNERS PURCHASE A-LEAGUE CLUB NEWCASTLE JETS 

30th October 2015 - FFA ANNOUNCES MAJOR CHANGES IN DIGITAL AND FAN ENGAGEMENT 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe. 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

LANDER & ROGERS

Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…

read more

Legal

 
 

IP HUB

Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…

read more

Marketing / Technology

 
 

Crystal Pools

Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…

read more

Aquatics / Design

 
 

ELITE POOL COVERS

Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…

read more

Aquatics / Environment / Technology / Venues

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business