Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…read more
FFA announces major changes in Digital and Fan Engagement
Football Federation Australia (FFA) has announced a major management change to set up the game for the 20-year vision contained in the Whole of Football Plan.
The establishment of a new Digital and Fan Engagement Department aims to transform FFA’s ability to connect with the 1.96 million participants in Australian football.
The department will be positioned at the heart of the FFA business with a mandate to collaborate with stakeholders in providing a world-class experience to fans, players, coaches, club administrators, referees, volunteers and general football consumers.
The scope of the remit includes technology systems, data, content and consumer sales.
Explaining that this is the most significant decision taken since the Whole of Football Plan was published in May, FFA Chief Executive David Gallop stated “the game has a clear objective to become the largest and most popular sport in Australia and now we setting up the mechanisms the achieve it.
“This decision is culmination of extensive work and consultation on strategy and scoping of our digital landscape over the past 18 months. I’m delighted to bring all that effort to life in a new Digital and Fan Engagement department.”
Gallop has announced that Robert Squillacioti, currently General Manager Marketing and Fan Engagement, has been appointed as Head of the new department. Squillacioti will report directly to the Chief Executive.
Gallop added “Rob is one of several young, talented and driven executives at FFA.
“Being able to promote from within is a sign of FFA’s commitment to find the best people and nurture them for bigger things.
“I’ve been very impressed by Rob’s commitment to be a ‘champion of the fan’ in his role over the past three years. He has an incredible depth of knowledge and insight to the digital world and he’s ideal for this role.”
30 year old Squillacioti joined FFA in 2011 as Digital Content Manager after working in major consumer and digital projects at ANZ Stadium and The Star. He was elevated to General Manager Marketing and Fan Engagement in 2012.
This year he undertook a study tour of the sports industry in the USA with a focus on digital and fan engagement, visiting 10 major franchises across MLS, MLB, NFL and NHL.
Welcoming his appointment, Squillacioti stated “I’m thrilled to get this opportunity to lead FFA’s effort in digital and fan engagement.
“I am a ‘data nut’ and live by the mantra that businesses should not create digital strategies, but strategies for a digital world. In doing that, the experience of participants and fans is paramount.
“I thank David for the confidence he’s shown in me and for having the vision to see the importance of this step towards fulfilling the Whole of Football Plan objectives.”
As part of the new department, Vanessa Bolzan has been appointed to the role of Fan Engagement Manager. In a related appointment, Jess Laycock becomes Senior Marketing Manager.
Image: Melbourne Victory fans.
6th May 2015 - FFA SETS OUT 20 YEAR PLAN FOR DEVELOPMENT OF FOOTBALL
14th October 2014 - GEMBA GROUP AND FUTURES SPORT TO TEAM UP WITH FOOTBALL FEDERATION AUSTRALIA
19th September 2014 - FFA UNVEILS PLAN FOR FOOTBALL GROWTH
21st August 2014 - ‘ENGAGED’ FOOTBALL FANS OFFER OPPORTUNITIES FOR SPONSORS
4th May 2009 - FFA BLUEPRINT FOR FOOTBALL SUCCESS
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…read more
SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…read more
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!