Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
FFA announces changes to align organisation to upcoming media rights negotiations
Football Federation Australia (FFA) has announced changes to align senior management, staff and resources with key objectives of its Strategic Plan 2016-19.
Announced last month, the Strategy announced places a sharp focus on audience growth for the A-League in order to drive commercial revenues.
FFA Chief Executive David Gallop said that changes in senior management roles and responsibilities were a first step to bringing the strategic objectives into the daily operational activities, explained “the four-year strategic plan represents a significant shift in emphasis towards our showcase competition.”
“The changes announced today will line up our people and assets to deliver the strategic objectives.”
With the FFA expected to begin their next round of media rights negotiations this month, the importance of the next broadcasting agreement is recognised in the commercial portfolio with Luke Bould taking on the role of Head of Commercial and Media Rights, leading a team to prepare for the forthcoming negotiations.
Initiatives to drive audience growth are consolidated in the new Digital, Marketing and Fan Engagement department under the leadership of Robert Squillacioti.
An executive search is underway to replace the outgoing Head of Hyundai A-League, Damien de Bohun. A key criteria for the new appointment is strong commercial acumen to lead improvements in club financial performance across membership, retail sales and sponsorship.
Gallop added “football needs to lift commercial revenues to fund investment in all areas of the game, particularly at the grassroots.
“The changes we’ve made will vastly improve our focus on broadcast rights, audience growth and revenue streams.”
In relation to the Strategic Plan’s objective of improving the participant experience, the changes will also see Emma Highwood leading an expanded Community, Football Development and Women’s Football department.
The new department will include coaching education and technical development alongside broader game and club development programs.
Gallop concluded “the 2 million strong community participation base of Australian football is where so much of our technical development and coach education happens.
“By aligning these key programs with the game and club development initiatives, we have a new department that will set policies for participants from five year olds in MiniRoos to budding Socceroos and Matildas in elite member federation competitions, and all the coaches along the way.
“Women’s football will remain a dedicated stream in this department to ensure this fast growing part of the game has priority.”
The changes announced today include a broadened portfolio for Mark Falvo, who adds Corporate Strategy to his role in International Affairs and Government Relations.
David Cohen is confirmed as Chief Financial Officer and Ros Reeves joins the senior executive as Head of People and Culture.
Images (from top): Brisbane Roar fans (courtesy of Damian Briggs Photography), a viewer watches the A-League on TV and action from the Football NSW 2015 State Futsal Championships (courtesy of PhotosbyLoopii).
17th March 2016 - FFA AGREE LONG TERM DEAL TO PLAY 11 INTERNATIONAL GAMES IN NSW
1st February 2016 - SEVEN NETWORK TO BROADCAST MATILDAS OLYMPIC QUALIFIERS
30th October 2015 - FFA ANNOUNCES MAJOR CHANGES IN DIGITAL AND FAN ENGAGEMENT
6th May 2015 - FFA SETS OUT 20 YEAR PLAN FOR DEVELOPMENT OF FOOTBALL
18th July 2014 - FFA APPOINTS HEAD OF WOMEN’S FOOTBALL
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…read more
BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…read more
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. 19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!